PATRÓN 100: 100 Proof, 100% Tahona Tradition

PATRÓN Tequila has raised the bar with its newest release: PATRÓN 100, a 100 proof, small-batch expression handcrafted using 100% tahona stone production. Bottled at full proof (50% ABV) with no dilution, this tequila delivers a pure, bold agave character while reflecting PATRÓN’s commitment to time-honored craftsmanship, precision, and quality.

Craftsmanship at Every Step

PATRÓN 100 is produced using 100% Weber Blue Agave, water, and yeast — nothing else. The tahona process, centuries-old and labor-intensive, slowly crushes cooked agave with volcanic stone, unlocking deeper complexity and natural sweetness. The result is a tequila with layered notes of cooked agave, minerality, earthiness, black pepper, and subtle spice, delivering the clarity and intensity bartenders need to build elevated cocktails.

Master Distiller David Rodriguez emphasizes that high proof doesn’t mean harshness: PATRÓN 100 offers structure, depth, and balance, standing up beautifully in cocktails or neat pours.

Tasting Notes & Serving Suggestions

• Neat or on the rocks: Bold and refined with a long, soft finish.
• Cocktail ready: Perfect for elevated serves like the PATRÓN 100 Margarita or PATRÓN 100 Negroñi.

PATRÓN 100 Negroñi

• 1 oz PATRÓN 100
• 1 oz Bitter Bianco
• 0.5 oz MARTINI Dry Vermouth
• 0.5 oz MARTINI Ambrato Vermouth
• ½ bar spoon Ancho Reyes Verde
• Garnish: green olive

Sustainability & Design

The bottle itself reflects PATRÓN’s attention to detail and sustainability, featuring a label made from 30% agave fiber and 70% post-consumer waste fiber, complementing the artisanal craftsmanship of the liquid inside.

Let’s Roll Tour

To engage the bartender community, PATRÓN is launching the Let’s Roll Tour — 100 pop-ups with 100 bartenders over 100 days, culminating in a special activation on National Tequila Day, July 24, during Tales of the Cocktail in New Orleans.

Availability

PATRÓN 100 is available now in the U.S. for $49.99 (750 mL). Its high proof, bold character, and refined tahona-driven profile make it a premium pour for menus, tasting flights, and cocktail programs.