Home » Bartending News » Elton John Zero Blanc de Blancs Makes Its U.S. Debut
Created by Elton John and David Furnish, the premium zero-alcohol sparkling beverage brings a celebratory approach to the growing non-alcoholic category.
The non-alcoholic beverage category continues to evolve, and the latest arrival is bringing a little star power from one of our favorite musicians and performers of all times to the sparkling wine aisle. Elton John Zero Blanc de Blancs, created by Elton John and David Furnish, has officially launched nationwide in the United States following a successful debut in the United Kingdom.
Developed around the belief that everyone should be able to enjoy a celebratory pour, Elton John Zero was created to deliver the experience and elegance of traditional sparkling wine without the alcohol. With the holiday season approaching and Dry January on the horizon, the launch offers another premium option for bars, restaurants, and hospitality professionals looking to expand their zero-proof selections.
Unlike traditional dealcoholized wines, Elton John Zero Blanc de Blancs is produced using an innovative fermentation method designed to create depth, structure, and character without producing alcohol at any stage.
Made exclusively from premium Chardonnay grapes grown in Northern Italy, the beverage uses a precisely controlled fermentation with selected cultures rather than traditional yeast. A touch of green tea extract adds subtle tannins and texture, helping create a fuller drinking experience.
The resulting profile is crisp and vibrant, with notes of apple, citrus blossom, and honeysuckle, followed by a refined mineral finish.
The expression is also vegan and vegetarian-friendly!
The launch reflects a broader shift in how consumers approach drinking occasions, with increased interest in premium non-alcoholic options that offer more than simply replacing an alcoholic beverage.
For bartenders and bar owners, products like Elton John Zero present another opportunity to build out sparkling wine alternatives, elevate zero-proof menus, and offer guests something special for celebrations, aperitifs, and social occasions.
The brand arrives in the United States following strong early performance in the UK, where it has become the leading 0% premium sparkling wine at Tesco and Sainsbury’s. It is now available in more than 15 countries.
Elton John Zero Blanc de Blancs is distributed exclusively in the United States by Foley Family Wines & Spirits in collaboration with Benchmark Drinks.
Elton John Zero Blanc de Blancs
