Award-Winning Actress, Television Host, and Entrepreneur to Moderate Fireside Chat with Keynote Speaker Roy Choi
Questex, the producer of the 2026 Bar & Restaurant Expo, today announced that Aisha Tyler will join the show’s influential speaker lineup as the Expo heads into its milestone 40th year. The event takes place March 23-25, 2026, at the Las Vegas Convention Center.
Tyler is an award-winning actor, director, Emmy winning television host, NY times best-selling author, comedian, and founder of losophē, a super-premium organic ready-to-drink clarified margarita cocktail brand. Her work spans entertainment, media, and consumer brands, bringing a multidimensional perspective to leadership, culture, and creativity.
On Wednesday morning, March 25, Tyler will moderate a fireside chat with keynote speaker Chef Roy Choi, a cultural trailblazer widely recognized as one of the architects of the modern food truck movement. The candid conversation will explore leadership, cultural influence, and what it truly takes to build enduring brands and businesses in today’s ever-changing bar and restaurant landscape.
Also on March 25, Tyler will host an hour-long guest bartending session in the exhibit hall, spotlighting losophē, which will also be a featured exhibiting brand at the show.
“Aisha Tyler embodies the intersection of culture, entrepreneurship, and creative leadership that today’s bar and restaurant operators are navigating,” said Brandy Rand, VP & Market Leader, Questex Hospitality Group. “This is the type of programming that defines the Bar & Restaurant Expo. Our speakers represent the kind of cultural and business leadership that attendees come to experience, voices that spark new thinking, meaningful connections, and tangible opportunities.”
In addition to Tyler and Choi’s keynote discussion, the Expo’s opening keynote will take place on Tuesday, March 24, featuring Mike Cessario, Founder and CEO of Liquid Death, one of the fastest-growing and most disruptive beverage brands in the world. Known for transforming healthy beverages into a cultural phenomenon, Cessario will share how bold creativity, brand authenticity, and a mission-driven mindset fueled Liquid Death’s meteoric rise, and what today’s hospitality operators can learn from it.
Beyond the keynote stage, the Bar & Restaurant Expo will feature dozens of other industry experts, operators, brand leaders, and data professionals, delivering workshops and sessions aligned with the 2026 conference theme, “Every Moment Counts.” Programming will span operations, leadership, marketing, technology, and beverage strategy.