Art in the Age Creates A Truly Authentic American Liqueur From The Pre-Prohibition Era Announcing ROOT, a 100% USDA Certified Organic Spirit
Philadelphia, PA- The creators of the wildly successful Sailor Jerry Rum and Hendrick’s Gin, have developed a new certified 100% organic spirit, for the Art in the Age brand, dubbed Root. This spirit is incomparable to anything on the market today, and is the first true American Liqueur in nearly 100 years.
Lively, and rose gold in color, this rustic spirit has a full, rich smoky flavor, inspired by an 18th century Pennsylvania folk recipe, which eventually evolved into Birch or Root Beer. The recipe stems from Root Tea, which goes back to the 1700s, when Native Americans taught the recipe to settlers. Over generations, Root Tea grew in potency, particularly in Pennsylvania, where the ingredients grew in abundance. During the Temperance Movement, a Philadelphia pharmacist removed the alcohol and ironically rechristened it Root Beer. This is our creation of a genuine potent, Root Tea.
ROOT is a certified organic spirit made with North American herbs and pure cane sugar. All botanicals are painstakingly selected and tested for purity. Using all natural, organic ingredients, like anise, birch bark, cloves and cardamom, with hints of spearmint and citrus, the liquor is distilled in limited batches to ensure maximum quality.
ROOT is very aromatic in the glass, with a delightfully rich bouquet of birch, smoke, baking spices, and vanilla. While incredibly unique in flavor, it is clean on the palate with strong notes of birch, peppery herbaceousness, spices, citrus and vanilla bean. ROOT finishes medium dry and exceptionally full-bodied, with aromatic properties of spices lingering long after the last precious sips.
A truly original spirit with a strong enough backbone to hold up in cocktail, ROOT is a classic, but like nothing else. ROOT is best enjoyed neat, or artfully mixed with white spirits, scotch or a dark beer, to enhance the naturally complex flavors.
Art in the Age’s ROOT signifies a return to creativity and quality in spirits production. Unlike anything else on the market today, Root™ is the first true American liqueur since the Volstead Act.
Art in the Age’s ROOT is a 100% certified organic spirit of 80 proof and available to the conscious consumer for $32.99 per bottle at Pennsylvania Wine & Spirits Shoppes or at your local esteemed watering hole. It is also available for purchase online, in 28 states at http://www.hitimewine.net/istar.asp?a=6&id=167620!1478
ROOT is also now available at ABC stores via special order in North Carolina and at Cask in San Francisco. http://www.caskstore.com
For more information on this audaciously original spirit, visit http://www.artintheage.com/spirits-aita.
About Art in the Age
Founded in 2006, Art In The Age of Mechanical Reproduction is an artist collective, based in Philadelphia that takes its name from Walter Benjamin’s landmark 1936 essay.
We firmly believe in empowering artists producing high quality work marked by fine craft and intellectual rigor. We do so by applying the fruits of such labors to the cultural forms of everyday life, granting those who wish to engage the opportunity to do so in his/her own environment. Rather than exist at unnerving distance in the white cube of the gallery space, we weave our offerings into the collective surface of myriad personal contexts.
In this troubling epoch of industrial commoditization, standardization of reproduction, and fomentation of a society of shallow spectacle, Art In The Age issues a challenge and rally cry. We fight fire with fire, subsuming the onslaught of watered down facsimiles and inaccessible displays with thought-provoking products of real cultural capital. Art in the Age is the unity of art, craft, design and contemplation.
The Art in the Age flagship store and gallery is located at 116 N. 3rd Street in Philadelphia. For more information please visit www.artintheage.com.
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