Green Tea Shots Top St. Patrick’s Day Cocktail Orders, According to Union OnPrem Insights 

St. Patrick’s Day is one of the U.S.’ highest grossing holidays of the year for bars and restaurants and according to OnPrem Insights data from Union—a data-driven hospitality engagement platform—the top “cocktail” ordered is the green tea shot (24%). The popular millennial cocktail is followed by margaritas and Irish car bombs come in third place.

Based on Union’s OnPrem Insights, St. Patrick’s Day is a force in driving on-premise sales, as bar sales more than double in 2022 across the board. It is no surprise that Irish pubs are the top performers on St. Patrick’s Day, as last year’s data showed a 350 percent increase in sales. Traditional bar sales were still up on the holiday last year with a 135 percent increase and restaurants saw sales double.

“We were taken aback by the fact that green tea shots are once again trending and Irish car bombs are in third place for St. Patrick’s Day cocktail orders,” noted Layne Cox, Union’s chief marketing officer.  “It was also interesting to see how much restaurants benefit from St. Patrick’s Day. We always knew that bars were crushing it, but we were surprised to see that restaurants’ on-premise alcohol consumption sees a significant uptick as well. With St. Patrick’s Day falling on a Friday this year the festivities will likely last later into the night and bleed into the weekend, so busy bars and restaurants should take all of this into account to be prepared for the rush with a well-stocked bar.”

Looking at Union’s OnPrem Insights report on a regional level, Guinness’ share jumped from seven percent to 24 percent in New York City on St. Patrick’s Day.  That was a big jump of more than 16 percent, about three times more than normal.

“The big takeaway here is that New Yorkers like Guinness as a regular drink, but drink it even more so on St. Patrick’s Day, whereas in other cities’ drinkers consider Guinness a special occasion beverage,” noted Layne Cox, Union’s chief marketing officer.

Pretty wild data here…but what is in a Green Tea shot anyway? For those who don’t know, see below!

Green Tea Shot

1/2 oz. Jameson

1/2 oz. peach schnapps

1/2 oz. sweet-and-sour mix

Lemon-lime soda to top

While we will be sitting back enjoying our Guinness this year, data doesn’t lie, so will you be pouring Green Tea Shots this year?  Let us know below.

Thanks to Union OnPrem for this great data.

Espolòn^® Tequila announced today that the brand will be the official tequila partner of one of this year’s most anticipated films, Scream VI, through an exclusive collaboration with Paramount Pictures and Spyglass Media Group.

The 6th installment in the Scream series follows the surviving cast members from last year’s film as they leave behind Woodsboro and the Ghostface killings to start a fresh chapter. Witness the horror in theatres on March 10th and see why Espolòn is the tequila so smooth, you’ll scream.

To celebrate the release of the film, Espolòn Tequila, Paramount Pictures and Spyglass are joining forces on a co-branded, on and off-premise nationwide campaign that includes product integration within the movie, out-of-home creative, a social media and digital campaign, a national consumer sweepstakes, and a partnership with Drizly beginning today and running through April 7th, 2023. Retail displays featuring the movie’s revamped Ghostface killer will be installed across the U.S., highlighting an Espolòn sweepstakes where fans can text ESPOLONXSCREAM to 24272 for a chance to be one of 500 winners who will receive a pair of tickets to see Scream VI in theatres.

Espolòn, Paramount Pictures and Spyglass are also partnering with numerous participating movie theatre chains across the U.S. to bring a full consumer experience through a menu of exclusive Scream x Espolòn cocktails like the Thirsty Thriller, a refreshing grapefruit Paloma with Espolòn Blanco, citrus, and rimmed with Black Himalayan salt, and The Last Call_, Espolòn’s take on the widely popular Espresso Martini crafted with Espolòn Reposado, Frangelico^® hazelnut liqueur and cold brew concentrate topped with Ghostface foam art and cocoa powder. Fans at home can also mix up the official cocktail of Scream VI, Espolòn’s Empire Screamer, in preparation for the film to hit theatres. This unique cocktail is a scary-good upgrade to the classic margarita, featuring Espolòn Reposado, Grand Mariner^®, lime, agave, and a custom “bleeding fruit” garnish atop.

“Scream has been changing the game in horror for decades past and present, captivating audiences with each movie and always remaining timely and relevant in pop culture. We’re excited to be a part of Scream VI in a way that feels culturally relevant and proves to the movie’s cult following that Espolòn is a must-have tequila,” Sean Yelle, Senior Category Marketing Director, White Spirits at Campari America, said. “On March 10th, fans will be able to see why Espolòn is scary smooth but starting now, fans can enjoy our line of award-winning tequilas and mix up our signature cocktails as they prepare to see the film in theatres.”

“The Scream franchise has always taken fans by surprise, which is why we’re so excited to be partnering with Espolòn Tequila, another like-minded brand that delivers the unexpected to their loyal fanbase,” said Michelle Hagen, EVP Global Partnerships at Paramount Pictures. “By partnering with Espolòn, we are giving our rabid fanbases an opportunity to express their brand love and celebrate a pop cultural moment in a fun and unexpected way.”

Scream VI will be released in theatres nationwide on March 10th, 2023. Visit https://www.youtube.com/watch?v=h74AXqw4Opc to watch the trailer and purchase tickets to see the film.

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