#Flavortown comes to Bally’s Atlantic City

GUY FIERI FIRES UP THE GRILL AT BALLY’S ATLANTIC CITY THIS SUMMER WITH NEW RESTAURANT

One of America’s Most Iconic Celebrity Chefs Will Debut His First Atlantic City Concept in Summer 2014

Tweet it!  Attention #Flavortown! @GuyFieri to add three new locations with @CaesarsEnt in @BallysAC

Atlantic City, NJ (May 28, 2014) – Bally’s Atlantic City announced today that it will add chef, restaurateur and Emmy Award winning TV Host, Guy Fieri to its growing roster of chef talent. The restaurant, which will overlook the beautiful beaches and Boardwalk of Atlantic City, is slated for an early Summer debut.

“Atlantic City truly has become a foodie destination and visitors can now add Bally’s to their dining ‘must do’ with the addition of Guy Fieri’s Chophouse at Bally’s,” said Kevin Ortzman, President – Caesars, Bally’s and Showboat Atlantic City.  “Guy’s contagious enthusiasm for his food and his fans, made this an important partnership for us at Bally’s and we cannot wait to welcome him back to Atlantic City this summer,” added Ortzman.

A unique twist on the classic steakhouse, the restaurant will feature a menu of popular signature dishes with New Jersey flare, such as the Java Rubbed Ribeye Chop, Filet with Roasted Garlic and Brown Butter, Spicy Bloody Mary Jumbo Shrimp Cocktail, Jersey Shore Clams Casino, Jersey Tomato Salad and Cape May Fried Flounder. A mash up of flavors and classic styles, Guy’s new restaurant will include a bevy of steak and seafood options inspired by a resort dining culture and Atlantic City overall.

Fieri’s new concept promises ‘simple with a twist,’ not just a traditional steakhouse. The main bar, which spans the length of the entire restaurant, will include unique California sourced wines, a robust selection of craft beers on tap, and spirits from a small batch distillery. The restaurant decor will be reminiscent of Guy’s style with stainless steel and brass accents.

About Guy Fieri

Guy Fieri, chef, restaurateur, New York Times Best-Selling author and Emmy Award-winning host began his love affair with food at the age of ten, selling soft pretzels from a three-wheeled bicycle cart he built with his father called “The Awesome Pretzel.” By selling pretzels and washing dishes, Guy earned enough money in six years to study abroad as an exchange student in Chantilly, France. There he gained a profound appreciation for international cuisine and the lifestyle associated with it. In 1996, Guy launched his culinary career with the opening of Johnny Garlics, his first restaurant based in his hometown of Santa Rosa, California with business partner Steve Gruber. Since the opening of the first Johnny Garlics, Guy has gone on to create a culinary empire as a popular TV host, chef of seven acclaimed restaurants and New York Times Best-Selling cookbook author. In 2006, Guy Fieri premiered his first show, Guy’s Big Bite on Food Network. Today, this “Culinary Rock Star” also hosts top-rated shows including Diners, Drive-Ins and Dives, Guy’s Grocery Games and guest judges on Next Food Network Star. Guy also collaborates with Rachael Ray in the star studded competition series, Rachael vs. Guy: Celebrity Cook-off and Rachael vs. Guy: Kids. Guy attended University of Nevada Las Vegas, where he graduated with a bachelor’s degree in Hospitality Management. Fieri, most recently, was awarded an honorary doctorate from UNLV for his public service and commitment to the university.

About Caesars Entertainment

Caesars Entertainment, the parent company for Bally’s, also announced today that the company is expanding its relationship with the Emmy Award winning TV Host and chef with additional concepts in Baltimore and Laughlin, Nevada, both earmarked for a 2014 debut. This comes on the heels of the opening of Guy Fieri’s Vegas Kitchen & Bar at The Quad Resort & Casino in Las Vegas.