Espolòn® Tequila announced today that the brand will be the official tequila partner of one of this year’s most anticipated films, Scream VI, through an exclusive collaboration with Paramount Pictures and Spyglass Media Group.
The 6th installment in the Scream series follows the surviving cast members from last year’s film as they leave behind Woodsboro and the Ghostface killings to start a fresh chapter. Witness the horror in theatres on March 10th and see why Espolòn is the tequila so smooth, you’ll scream.
To celebrate the release of the film, Espolòn Tequila, Paramount Pictures and Spyglass are joining forces on a co-branded, on and off-premise nationwide campaign that includes product integration within the movie, out-of-home creative, a social media and digital campaign, a national consumer sweepstakes, and a partnership with Drizly beginning today and running through April 7th, 2023. Retail displays featuring the movie’s revamped Ghostface killer will be installed across the U.S., highlighting an Espolòn sweepstakes where fans can text ESPOLONXSCREAM to 24272 for a chance to be one of 500 winners who will receive a pair of tickets to see Scream VI in theatres.
Espolòn, Paramount Pictures and Spyglass are also partnering with numerous participating movie theatre chains across the U.S. to bring a full consumer experience through a menu of exclusive Scream x Espolòn cocktails like the Thirsty Thriller, a refreshing grapefruit Paloma with Espolòn Blanco, citrus, and rimmed with Black Himalayan salt, and The Last Call, Espolòn’s take on the widely popular Espresso Martini crafted with Espolòn Reposado, Frangelico® hazelnut liqueur and cold brew concentrate topped with Ghostface foam art and cocoa powder. Fans at home can also mix up the official cocktail of Scream VI, Espolòn’s Empire Screamer, in preparation for the film to hit theatres. This unique cocktail is a scary-good upgrade to the classic margarita, featuring Espolòn Reposado, Grand Mariner®, lime, agave, and a custom “bleeding fruit” garnish atop.
“Scream has been changing the game in horror for decades past and present, captivating audiences with each movie and always remaining timely and relevant in pop culture. We’re excited to be a part of Scream VI in a way that feels culturally relevant and proves to the movie’s cult following that Espolòn is a must-have tequila,” Sean Yelle, Senior Category Marketing Director, White Spirits at Campari America, said. “On March 10th, fans will be able to see why Espolòn is scary smooth but starting now, fans can enjoy our line of award-winning tequilas and mix up our signature cocktails as they prepare to see the film in theatres.”
“The Scream franchise has always taken fans by surprise, which is why we’re so excited to be partnering with Espolòn Tequila, another like-minded brand that delivers the unexpected to their loyal fanbase,” said Michelle Hagen, EVP Global Partnerships at Paramount Pictures. “By partnering with Espolòn, we are giving our rabid fanbases an opportunity to express their brand love and celebrate a pop cultural moment in a fun and unexpected way.”
Scream VI will be released in theatres nationwide on March 10th, 2023. Visit https://www.youtube.com/watch?v=h74AXqw4Opc to watch the trailer and purchase tickets to see the film.