The Martini Expo, presented by The Mix with Robert Simonson, is back for its second edition in Chicago from September 17–20, 2026, following a sold-out debut in New York. This four-day convention celebrates the culture, craft, and legacy of the Martini, bringing together bartenders, spirit producers, historians, and industry professionals for an immersive exploration of one of the world’s most iconic cocktails.

What Bartenders Can Expect

The Chicago edition expands the Expo from two to four days, with programming designed to provide actionable insights, inspiration, and networking for bar professionals:

• Martini Mixer & Martini Masters Spotlight: A rotating lineup of top bartenders, including Kevin Beary (Gus’ Sip n Dip), Lynn House (Heaven Hill), Katie Renshaw (Bar Bambi), Dan Smith (Queen Mary), Abe Vucekovich (Friends of Friends), Peter Vestinos (Bisous), Colin Asare-Appiah (Bacardi), Liam Davies (Hawksmoor), Meaghan Dorman (Raines Law Room, Dear Irving NYC), and Toby Maloney (Elbow Room, The Violet Hour), will showcase techniques, recipes, and storytelling behind their signature Martinis.
  
• Expert-Led Sessions: Learn the history, variations, and cultural relevance of the Martini, while exploring the latest trends in gin, vodka, vermouth, bitters, and garnish selection.
  
• Brand Showcases: Experience curated activations from leading brands such as Fords Gin, Farmer’s Gin, Altamura Distilleries, Grey Goose, Haus Alpenz, Hayman’s Gin, Bombay Sapphire, Bluecoat Gin, and Quincy Olives, providing inspiration for back-bar applications.
  
• Ticketed Martini Dinners & Bus Tours: Guests will enjoy cocktail dinners at participating restaurants and guided Martini tours across Chicago’s notable cocktail destinations, giving bartenders a hands-on look at presentation, service flow, and creative menu ideas.

Why This Matters for Bars and Bartenders

• Technique and Creativity: Observe how top bartenders craft balanced, flavor-driven Martinis that are both visually striking and palate-focused.
  
• Ingredient Exploration: Gain exposure to rare vermouths, bitters, and spirits, helping bartenders develop new menu concepts or limited-time features.
  
• Storytelling: Learn how each pour tells a story, from historic inspiration to modern interpretation — essential for crafting guest experiences behind the bar.

Locations & Highlights

The Expo will take place at Hawksmoor Chicago and Salon 61, both in the vibrant River North neighborhood, centralizing tastings, educational sessions, and networking opportunities for all attendees.

BARTENDER Magazine is proud to be a Media Partner for the Martini Expo for the 2nd Year!

Head over to https://martiniexpo.com/ to learn more today!!