Home » Bartending News » Patrón Launches “The Perfect Pour” Campaign with Guillermo del Toro
PATRÓN is turning every pour into a cinematic moment with its new global brand campaign, “The Perfect Pour”, celebrating the craft, care, and artistry behind each bottle of tequila. The campaign brings together two icons of Mexican craftsmanship: PATRÓN and acclaimed filmmaker Guillermo del Toro, marking his first-ever television commercial, which airs tonight on ESPN.
Filmed on location at Hacienda PATRÓN with a fully Mexican-led crew curated by del Toro, the short film highlights the discipline, patience, and precision required to produce world-class tequila. The cinematic approach mirrors the small-batch, hands-on production that defines PATRÓN: waiting for agave to reach peak ripeness, traditional brick-oven cooking, tahona milling, and meticulous distillation — all executed by more than 60 skilled hands.
For bartenders, this campaign is a powerful reminder that every PATRÓN pour — whether neat, on the rocks, or in a cocktail — is the result of intentional craftsmanship at every stage. It reinforces the story you can tell guests about quality, tradition, and care behind the spirit, creating a more meaningful cocktail experience.
The campaign was shot inside the Copper Bar, PATRÓN’s invite-only distillery space built from repurposed copper stills. This is where many signature PATRÓN cocktails are first crafted — a perfect backdrop to showcase how artisanal tequila translates into cocktails around the world.