Authentic New Packaging for Plymouth Gin Pays Homage to Rich History
New York (February 9, 2012) – Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard®, is introducing a new look for Plymouth™ Gin, to reflect its super-premium quality and rich heritage dating back to 1793.
Launched in Spain in late 2011, the new packaging will continue to roll out into key markets globally, reaching retail shelves in the U.S. beginning in March 2012.
The new rounded bottle shape and antique style pay tribute to the unique heritage of Plymouth Gin, while the oval label sees a return to an earlier example of the packaging, enriched with copper to reflect Plymouth’s artisanal credentials. A copper cap also mirrors the single copper pot still that has been used in production since Victorian times.
In addition, the bottle honors the city of Plymouth, England as it has been distilled on the same site since 1793 at The Black Friar’s Distiller – the oldest working distillery in England. Built in 1431, the distillery was originally a monastery for the Black Friar Monks and most prominently remembered as the location where the Pilgrim Fathers stayed the night before they set sail on the historic Mayflower Ship for their voyage to the New World in 1620. An image of the Mayflower on the label and a Black Friar icon embossed into the flint glass underlines the gin’s intrinsic link to Plymouth.
“Plymouth Gin has gained the respect of spirit aficionados across the globe because of its complex flavor profile and smooth texture and is often regarded as the ‘single malt of gins,’” said Paco Recuero, Chivas Brothers Brand Director for gins. “This new packaging and increased price point reflects its rightful position in the super-premium gin category.”
Plymouth Gin is the only English gin with Protected Geographical Indication from the European Union. According to this legal status, Plymouth Gin may only be produced within the ancient city walls of Plymouth in the South West of England.
The new suggested retail price for Plymouth Gin is $32.99 for 1L.