Proper No. Twelve Launches Black Reserve Just in Time for St. Patrick’s Day

A richer, wood-forward Irish whiskey expression designed for sipping, stirring, and seasonal feature menus

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As we head into St. Patrick’s Day season, one of America’s leading Irish whiskey brands is bringing something new to bars nationwide. Proper No. Twelve® Black Reserve Irish Whiskey is a deeper, more intense evolution of the original blend, delivering flavor bold enough for celebration while remaining approachable for everyday sipping.

A Bold, Wood-Driven Expression

The Black Reserve is a triple-distilled blend of single malt and grain whiskey, aged for a minimum of four years in heavily charred bourbon barrels. The charred cask influence creates toasted oak, rich caramel, and subtle vanilla notes, while retaining the smooth, signature character of Proper No. Twelve. This makes it versatile enough to enjoy neat, on the rocks, or in elevated cocktails.

Flavor Profile

• Aromas & Tasting Notes: Caramel, toasted wood, soft vanilla, and gentle spice.
• Texture & Character: Full-flavored and robust, yet balanced and smooth.
• Versatility: Ideal for both neat pours and mixed cocktails, offering a flexible canvas for bartenders.

Bar & Menu Applications

For bartenders, Black Reserve opens up multiple possibilities:

• Neat or On the Rocks: Highlight the whiskey’s charred oak and caramel notes for guests seeking a richer Irish whiskey experience.
• Cocktail Twist: Use it in stirred cocktails or riffs on classics like the Old Fashioned to emphasize its depth and complexity.
• Seasonal Features: Use this as a St. Patrick’s Day pour alongside Irish coffee or elevated Irish-inspired cocktails.

Availability & Pricing

Proper No. Twelve Black Reserve is rolling out across the U.S. at an SRP of approximately $32.99 per 750 ml bottle, making it an accessible option for both back-bar menus and retail shelves.

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Bottom Line for Bars: Black Reserve provides bartenders with a wood-forward, approachable Irish whiskey that bridges the gap between sessionable pours and richer, stirred or spirit-forward cocktails. It’s a versatile addition to spring menus and seasonal activations, offering both flavor depth and storytelling potential.