RumChata Hits One Million Six-Bottle Case Mark

CHICAGO – February 19, 2013 – As of early February 2013, more than 1 million 750 ml,

six-bottle cases of RumChata Brand Rum Cream have been shipped since its introduction just three and a half years ago.

“The great taste of RumChata continued to grow in popularity over the holiday season, resulting in more than one million RumChata bottles being shipped in just the past three months,” said Tom Maas, RumChata Founder and Master Blender.

The sale of 6 million bottles of the award-winning brand has been achieved through a marketing strategy that continues to rely heavily on word of mouth. More than 15,000 people have downloaded the RumChata iPhone app.  In November 2012, RumChatalaunched an Android version.

It was only a year ago that RumChata shipped the 1 millionth bottle.

“The loyalty and passion for this brand is tremendous,” added Maas.  “As we attract new RumChata lovers, our loyal fans continue to be repeat customers and spread the wordwith their friends about the great taste of the product.  As a result the groundswell for the brand keeps growing.”

RumChata’s average retail price for a 750ml bottle is $19.95.  More about RumChata including food and drink recipes and where it is available can be found at www.rumchata.com and on the RumChata Facebook page.