RumChata's Impressive Milestone
RumChata, the popular cream liqueur, has reached a remarkable milestone by selling over 1 million cases. This achievement demonstrates the brand's growing popularity and widespread appeal among consumers.
The success of RumChata is further reflected in the impressive revenue it has generated for the on-premise industry, estimated at around $250 million, including an estimated $45 million in tips for bartenders and staff.
Bartending and Beyond
RumChata has not only made its mark in the bartending world but has also expanded its reach beyond the on-premise industry. The brand's versatility and unique flavor profile have made it a favorite among cocktail enthusiasts and casual drinkers alike.
The brand's recognition as the "Number one Source & Authority on Bartending, On Premise and Beyond" further solidifies its position as a leader in the industry, catering to the diverse needs and preferences of its growing customer base.
