RumChata's Unprecedented Growth in 2013
RumChata has quickly become a popular call-brand among bar patrons across the country. Bartenders are constantly reaching for the iconic big white bottle of RumChata, whether customers are asking for it by name or simply calling for "Chata." This on-premise demand has driven the award-winning brand's tremendous growth.
In July 2012, RumChata began shipping larger bottle sizes, including 1.75ml, 375ml, and 50ml, in addition to its existing Liter and 750ml sizes. This expansion of sizes has gone beyond the company's expectations and projections, giving customers more choices in how they want to enjoy the brand.
RumChata's Impact on the Spirits Industry
Though categorized as a rum cream, RumChata's success has crossed over and impacted other categories, including traditional creams and flavored rums. In fact, RumChata has outsold all the new spiced-rums combined that have been introduced over the past two years.
RumChata's unique flavor and versatility have made it a popular choice among bartenders and consumers alike. Whether enjoyed on its own or mixed into creative cocktails, RumChata has become a staple in bars and households across the country.
