Sammy's Beach Bar Rum and Imperial Brands Strike Strategic Partnership
Imperial Brands, the US importer and marketer of Sobieski Vodka, announced that they have signed an agreement with Sammy Hagar's premium spirit, Sammy's Beach Bar Rum. Under the terms of the agreement, Imperial Brands will assume all sales responsibility in the US and Canada for the Rock & Roll Hall of Fame® artist and entrepreneur's award-winning premium silver rum.
Sammy Hagar, a part-time Maui resident, maintained his "act local" philosophy, partnering with Mark Nigbur, one of Hawaii's finest Master Distillers and Stephen Kauffman, to create a world-class premium silver rum made from Maui-grown sugar cane. Produced using pure first-growth and first-press sugar cane from Hawaii, and using a unique distillation process, Sammy's Beach Bar Rum is one of the most flavorfully smooth rums in the world.
Cocktails Inspired by Popular Culture
As the highly anticipated fourth season of The Walking Dead is set to premiere on October 13th, fans can enjoy specially created cocktails to celebrate the occasion. Lucid Absinthe, Midori Melon Liqueur, pineapple juice, and lemon-lime soda make up one such cocktail, which is sure to impress even the most discerning of Walkers.
In addition, coffee lovers can indulge in Sobieski Espresso Vodka and Marie Brizard Creme de Cacao cocktails to celebrate National Coffee Day on September 29th. These delightful concoctions will allow coffee enthusiasts to enjoy their favorite beverage well into the evening.
