Tres Generaciones^® Celebrates its 50th Anniversary and 150 Years of Tequila-Making from Three Generations of the Sauza Family and One of the Great Houses of Tequila

Tres Generaciones^®, a premium tequila rooted in the spirit of perseverance, today unveiled its 50th Anniversary Añejo, the third bottle in the brand’s Legacy Edition Series of tequilas. The new liquid is a unique expression paying homage to Don Francisco Javier Sauza’s original recipe, which he crafted 50 years ago to create a tequila masterpiece celebrating three generations of distilling at La Perseverancia distillery.

Today, the brand celebrates its genesis with the 2023 Tres Generaciones^® Añejo using the very same recipe of Don Francisco’s legendary tequila, which is rumored to be the first Añejo tequila ever produced. The 50th Anniversary Añejo is displayed in a limited edition, green ceramic bottle inspired by the Dons’ original 1973 decanter that put tequila on the world stage with other premium spirits of the era.

The 50th Anniversary Edition marks the brand’s debut of prestige tequila. This Añejo tequila starts with 100% Blue Weber Agave, which is slow roasted in masonry ovens, tahona crushed, double distilled in copper pot stills, and then patiently aged fourteen months in seven-year-old American White Oak barrels. These barrels are specially selected and treated with an in-house charring process to enhance the essence and craftmanship of this rare release. The result is a deep amber 45% ABV Añejo that is ultra-smooth with warmth and slight smokiness in each sip.

Tres Generaciones 50th Anniversary Añejo

“The 50th Anniversary Edition represents the long-standing expertise that is unique to Tres and the three Dons who shaped tequila as we know it today,” said Rashidi Hodari, managing director of global tequila at Beam Suntory. “We’ll mark the brand’s 50 years by celebrating everything that the Sauza family worked so hard to accomplish, while also carrying on their legacy by championing the same spirit of perseverance in future generations.”

The brand’s 50th Anniversary Edition is a tribute to the Dons’ determined ethos, which Tres continues to celebrate alongside the trailblazers of today. To commemorate this milestone, Tres recently launched Familia Tres, a talent collective of world-renowned musicians, artists and tastemakers who embody the brand’s ‘Fail Twice, Get Up Tres’ mantra. The collective, spearheaded by singer-songwriter Victoria Monét, each tell their stories within the brand’s ‘GENERACIONES’ content hub.

Tres Generaciones^® 50th Anniversary Edition is now available in limited quantities nationwide for a suggested retail price of $199.99 for a 750ml bottle. To learn more about Tres Generaciones® Tequila, visit www.tresgeneraciones.com and follow the brand on Instagram @TresGenTequila. For more about Familia Tres, please visit GeneracionesbyTres.com.

TRES GENERACIONES^® 50^TH ANNIVERSARY LIMITED EDITION TASTING NOTES, 45% ABV:

APPEARANCE: Deep amber
AROMA: Top note of cooked agave and charred wood, giving a slight smoky note, followed by notes of vanilla, caramel, and red apples.
PALATE: Medium bodied, highly complex and well-balanced. Notes of cooked agave, sweet vanilla, caramel, apples, almonds, slight smoke, and well-defined tannins.
FINISH: Long and smooth with subtle warmth.