Mongolia’s First National Brand, will launch a portfolio of premium Mongolian vodkas including the ultra premium Chinggis Khan Original Mongolian Vodka, into the United States In 2013 as part of a wider Global launch. Other brands will include Soyombo (super premium) and Arkhi (premium) vodkas. A standard vodka and a beer brand are planned for future release. Three seasoned industry executives with brand building successes will lead the global effort: Jett Yang, James Espey and Arthur Shapiro.
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