Mizkan America Unites ZING ZANG and ANGOSTURA Under ‘Inspired Mixology’ Pillar, Expands Brent Albertson’s Leadership Role

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Mizkan America is consolidating its growing cocktail ambitions under a new strategic platform called “Inspired Mixology,” bringing together ZING ZANG and ANGOSTURA bitters within a unified leadership and sales structure designed to accelerate growth across the drinks category.

The move follows Mizkan America’s Summer 2025 acquisition of Chicago-based ZING ZANG, the nation’s No. 1-selling Bloody Mary brand, according to Circana data for calendar year 2025. While ZING ZANG continues to operate as a separate business, the company is now strategically aligned with ANGOSTURA bitters, long distributed exclusively in North America by Mizkan, under a single vision for cocktail and mocktail innovation.

Following the move, Brent Albertson, Chief Executive Officer of ZING ZANG, has expanded his role to oversee Mizkan America’s entire “Inspired Mixology” pillar, which includes responsibility for driving growth of both ZING ZANG and ANGOSTURA bitters. Albertson continues to report to Mizkan America President and CEO Diego Palmieri.

Palmieri described the integration as a natural evolution of Mizkan’s drinks strategy. The acquisition of ZING ZANG, he said, significantly expanded the company’s presence in mixology, and combining it with the iconic ANGOSTURA brand under one leadership and sales team creates meaningful commercial synergy. By aligning the two brands with a “one-voice” approach, Mizkan aims to deepen distributor and retailer relationships, generate incremental growth, and increase overall category impact.

Albertson brings nearly 30 years of beverage-industry experience, including a long tenure at Diageo, and has led ZING ZANG’s rise from the No. 4 traditional mix brand in the U.S. to category leader over the past nine years, doubling the business in the process. He said the opportunity to unite the brands under the Inspired Mixology strategy reflects Mizkan’s long-term commitment to the drinks space and its ambition to reimagine the cocktail experience across channels.

The Inspired Mixology pillar is built around four priorities: sales synergy, innovation, brand awareness and partnerships. Commercially, Mizkan will integrate ANGOSTURA and ZING ZANG into a coordinated go-to-market strategy. On the product front, the company plans to innovate across premium and super-premium mixers, mocktails, drink syrups and bitters. Marketing efforts will expand through airlines, national accounts, resorts, sports and entertainment venues, social media and co-promotions. Strategic collaborations with spirits and CPG brands are also expected to play a key role in driving usage and brand equity.

Together, the brands offer complementary strengths. ZING ZANG delivers a broad portfolio of premium, bold-tasting mixers—from Bloody Mary and Michelada mixes to margarita and piña colada offerings—made with real juices and natural sweeteners. ANGOSTURA bitters, founded in 1824, remains a foundational ingredient in classic and contemporary cocktails, adding depth and complexity to drinks such as the Old Fashioned, Vieux Carré and Espresso Martini.

For Mizkan America, a 220-year-old, family-owned global company best known in the U.S. for condiments and sauces, the Inspired Mixology platform signals a clear push into beverage leadership. By uniting two marquee cocktail brands under one strategic pillar, the company is positioning itself to play a larger, more integrated role in shaping cocktail culture at home, behind the bar and beyond.