Oktoberfest Beer Sales Boom at Bars and Restaurants
New data from Union indicates that Oktoberfest's popularity is extending beyond German pubs. According to on-premise consumption trends, the festival is becoming mainstream at bars and restaurants, and guests are spending $2 more per Oktoberfest brew on average.
The data shows that Oktoberfest is no longer just a niche event, but a broader celebration that is resonating with a wider audience. Bars and restaurants are capitalizing on this trend, offering a variety of Oktoberfest-themed drinks and experiences to attract customers.
Gran Coramino Tequila Celebrates its Brand Mantra
Gran Coramino Tequila has launched a new brand campaign with the debut of their anthemic film "Club Coramino," to celebrate their brand mantra, "Hard Work Tastes Different". The ultra-premium tequila brand, founded by comedian and entertainer, launched in 2022 and is now highlighting its commitment to hard work and dedication.
The film features scenes that showcase the brand's ethos, with a focus on the hard work and passion that goes into crafting the tequila. The campaign is designed to resonate with consumers who value quality and authenticity in their spirits.
