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Rooftop Nightclub Elevates Caesars Atlantic City with Upscale Cocktails,
Stylish Pool, and Premier DJ’s
ATLANTIC CITY, NJ (June 14, 2012) – High society just got higher, as Caesars Atlantic City
announced the all-new rooftop nightclub Suite 7400 will premier on June 29th. Set atop the
7400 level of the Caesars Ocean Tower, this decadent party-palace offers a club atmosphere
that rivals that of New York, Miami and Las Vegas, with the added luxury of being set against the
backdrop of the Atlantic Ocean.
“The time was right for Caesars to offer its customers an upscale nightclub venue that separates
us,” said Howard Weiss, Regional Director of Nightlife for Caesars Entertainment Atlantic City.
“With signature DJ’s, creative cocktails, and an unmatched view, Suite 7400 delivers a distinct
and complete outdoor, nightlife experience.”
Located through the Roman entry-way of the Qua Spas, Suite 7400 officially opened its doors
this past Memorial Day Weekend to rave reviews. Guests can breathe new life into their
nightclub experience from 10pm till 3am, as Suite 7400 features pristine pool access, five
upgraded cabanas, and a dance-inducing digital DJ screen. Atlantic City’s newest, roofless hot-
spot also features well-known, regional DJ’s including local sensation DJ Johnny Looch.
The rooftop setting of Suite 7400 allows guests to reach out for the stars or reach out for a
sexy cocktail. With a drink menu that features nine sultry and tantalizing cocktails and over ten
eclectic beers, guests are sure to discover their favorite flavor. Cocktails are all priced at $10
and include: Cu-Tini – Skinny Girl Cucumber Vodka, Muddled Cucumber, Agave Nectar, Splash
of Champagne, Cucumber Float; Raspberry White Cosmo – Skinny Girl White Cosmo, Muddled
Raspberries, Agave Nectar; Bare Naked Martini – Skinny Girl Bare Naked Vodka, Dry, Vermouth,
Lemon & Orange Twist and many more. Beers are priced from $6 to $8 and include Brooklyn
Seasonal, Oskar Blues Dales Pale Ale, Abita Purple Haze, Sly Fox 113 IPA, Corona Light, Heineken,
Heineken Light and many more.
Admission for Suite 7400 starts at $10 on select nights and the hours of operation are as
follows: Friday, 10pm till 3am and Saturday, 10pm till 3am, as well as holiday Sundays.
For more information concerning Suite 7400 please visit the Caesars Atlantic City website
www.caesarsac.com/
About Caesars Atlantic City
Caesars Atlantic City sets the standard for excitement and luxury, having been awarded
the 2011 AAA Four Diamond Lodging designation. The Roman inspired hotel and casino
reigns at the center of the Atlantic City Boardwalk, featuring more than 1,100 hotel
guest rooms and suites, eight diverse cafes and restaurants, including Mia by George
Perrier and Chris Scarduzio, Atlantic Grill, and Morton’s Steakhouse, Qua Baths &
Spa, and a lavish 140,000 square foot casino. The 1,600 seat Circus Maximus Theater
spotlights leading entertainers such as Jerry Seinfeld, Mary J. Blige, and Tony Bennett.
The Pier Shops at Caesars deliver the pinnacle of designer boutiques, chic eateries and
abundant entertainment in a $175 million oceanfront complex. Caesars is located at
2100 Pacific Avenue in Atlantic City, New Jersey. For more information, call 1-800-223-
7277 or visit caesarsac.com
Grand Opening Will Be Held April 19th at Noon
Fredericksburg, VA. (April 11, 2012) – A. Smith Bowman Distillery, long known as a producer of fine bourbon whiskey, is adding tourism to its portfolio. A new visitor center and tour program will kick off April 19th at its location in Fredericksburg.
On the guided tour, visitors will have a chance to explore the A. Smith Bowman museum, see “Mary,” the unique copper still, visit the barrel aging warehouse, and end in the gift shop, which contains A. Smith Bowman signed bottles by Master Distiller Truman Cox and other gifts. Tours are complimentary and run Monday through Friday at 10 a.m. and 2 p.m. and by appointment.
Gary Skinner, Spotsylvania board of supervisors, Lee Hill district supervisor will join Truman Cox, master distiller, A. Smith Bowman Distillery, for the ribbon cutting at noon on April 19th.
Who: A. Smith Bowman Distillery
What: Grand Opening of Visitor Center and Tourism Operation
When: April 19, 2012 at noon
Where: One Bowman Drive, Fredericksburg, VA in Spotsylvania County
Why: To offer visitors a unique opportunity to visit one of Virginia’s finest Distilleries!
Note: This event is a private party for media personnel and special invitees only. It is not open to the general public.
About A. Smith Bowman
Smith Bowman’s distilling roots date back to the years before Prohibition. In 1935, after the Repeal of Prohibition, Abram Smith Bowman and his sons continued the family tradition of the distillation of bourbon. The original Distillery was located on the Bowman family homestead in Fairfax County, Virginia called Sunset Hills Farm. In response to the rapid growth of Northern Virginia, the Distillery was moved in 1988 and is now nestled in Spotsylvania County near the city of Fredericksburg, 60 miles away from the original location.
As a small and privately owned company, A. Smith Bowman Distillery continues the time-honored traditions on which it was founded. Considered a micro-distillery by today’s standards, A. Smith Bowman produces an assortment of hand-crafted spirits distilled from only the finest natural ingredients and using the latest technology. This micro-distillery focuses on the production of premium spirits honoring the legacy of Virginia’s first settlers. For more information on A. Smith Bowman, please visit www.asmithbowman.com.
Whiskey production to resume in Tullamore after 60 years
following William Grant & Sons’ €35 million investment
William Grant & Sons Ltd., the owner of Tullamore Dew Irish Whiskey, today announced it will invest in a new, state of the art pot still whiskey and malt whiskey distillery in Tullamore town, bringing whiskey production back to the town for the first time since the original distillery closed in 1954. The €35 million investment will meet the long-term production demands for Tullamore Dew, the world’s second largest Irish whiskey brand, which is currently growing by over 15% annually and is central to the growth plans of William Grant & Sons which bought the brand in July 2010.
William Grant & Sons has agreed principal terms and is in the final stages of negotiating the purchase of a 58 acre site at Clonminch on the outskirts of Tullamore from Offaly County Council. The location offers a plentiful supply of natural, quality spring water from the nearby Slieve Bloom mountains, ideal for the triple distillation process used in Tullamore Dew.
Work on the new distillery, which will utilise the latest in green technology is scheduled to begin later this year, subject to planning permission, and will support in the region of 100 construction jobs during the two-year building phase. When combined with the new Tullamore Dew Visitor Centre, scheduled to open in September 2012, the total number employed by the firm in the town will rise to around 25. Tullamore Dew will continue to be bottled at its current facility in Clonmel, where it employs over 60 people.
“This investment by William Grant & Sons underpins our long-term commitment to Tullamore Dew, the town of Tullamore and Ireland. It represents an important next step in the long-term growth and development of the Tullamore Dew brand, one of Ireland’s food and drink export success stories which is now the second largest selling Irish whiskey worldwide. We’re excited about bringing whiskey distilling back to Tullamore Dew’s roots for the first time in almost 60 years.” said William Grant & Sons’ Chief Executive, Stella David.
“The new distillery will not only cement William Grant & Sons’ presence in Ireland, but reinforces the fact that the brand is now firmly rooted back in its original home of Tullamore. Our distillery will combine traditional distillation practices with the very latest in modern and green technologies to prepare the brand for future growth, while making sure the exact same taste and quality which has made Tullamore Dew famous around the world continues to be delivered. Irish whiskey is a major growth story internationally and with this investment we’re looking forward to putting Tullamore Dew and the Midlands region back on the map as one of Ireland’s premier whiskey producing regions,” said William Grant & Sons’ Group Marketing Director, Maurice Doyle.
“Offaly County Council is extremely pleased and proud to welcome Tullamore Dew back home in this manner. William Grant & Sons has invested significantly in the brand over the past 18 months with the refurbishment of the Tullamore Dew Visitor Centre, and now with the plans to construct the distillery have shown the ultimate commitment to the region. Tullamore has long been famed for its production of whiskey and I look forward to the first liquid flowing from the stills”, said County Manager, Offaly County Council, Pat Gallagher.
Tullamore Dew Global Brand Director Shane Hoyne said the new distillery was a key element of the international growth of Irish whiskey. “If you think back to the 1800s there were literally hundreds of distilleries and many hundreds more stills dotted all around the country. Since then however Irish whiskey was decimated due to a number of factors including Prohibition, the Great Depression and our own economic and political troubles here at home. Tullamore Dew is ‘Irish True’ and re-establishing Tullamore Dew’s distillation in a world class distillery in Tullamore, combined with the imminent opening of the new Tullamore Dew Visitor Centre establishes both a real and an emotional home for the brand. This is a dream come true for the brand and its fans around the world and I am sure Daniel E Williams, whose name our whiskey bears, will be looking down proudly seeing whiskey production resume in the town he loved”.
Tullamore Dew is currently one of the fastest growing Irish whiskey brands, almost doubling worldwide sales to almost 700,000 cases since 2005. It is the largest selling Irish whiskey in many markets in Northern and Central Europe while in several countries, including Denmark, Czech Republic and Latvia it is the largest selling whisk(e)y of any type. The plan for a new distillery has been prompted by the brand’s rapid growth, driven largely by increased consumer demand for Irish whiskey in the USA and emerging Irish whiskey markets such as Germany, Sweden and Eastern Europe where the brand already occupies a leadership position and is outperforming its competitors.
William Grant & Sons currently employs over 80 people in Ireland – in Clonmel, Tullamore and Dublin.
Stylish digital experience at www.stellaartois.com lets participants create Chalices in a mythical factory; Thousands will earn a specially-crafted Chalice of their own
ST. LOUIS (March 13, 2012) – Stella Artois® has introduced The Chalice Factory, a digital experience that walks participants through the experience of creating a Stella Artois Chalice, the famed vessel that has been carefully crafted to yield the perfect Stella Artois experience. The Chalice Factory is located at www.stellaartois.com, and will be open through April 30, 2012. One thousand participants will be randomly chosen throughout each day to receive their own Chalice after completing a lively tour of the Factory.*
The Stella Artois Chalice represents a feat of beer-enjoyment engineering. Countless versions were developed and tested before the final Chalice was chosen. The Chalice’s physical profile matches the flavor profile of Stella Artois – in doing so, it lifts Stella Artois to the peak of its flavor. Just as red and white wines are poured into specific glasses for peak flavor and enjoyment, the curved shape of the Stella Artois Chalice was designed to enhance the beer’s flavor by releasing the aromas when the liquid is poured and increase the retention of the foam head. Its elegant “star” stem encourages drinkers to keep their warm fingers off of the cold glass, keeping the beer colder for longer.
“You don’t need an engineering degree to appreciate the impact Stella Artois’ specially-designed Chalice has on the experience. You merely need to love a perfectly poured Stella Artois,” said Rick Oleshak, U.S. Marketing Director, Stella Artois. “The Chalice is a symbol of our Belgian heritage. It represents the six centuries of craftsmanship and pride that have led to Stella Artois. The Chalice Factory welcomes consumers into the world of Stella Artois, and is one way that we intend to express our gratitude for their loyalty.”
The Chalice Factory: Step by Step
End to end, the Stella Artois Chalice Factory experience can last more than five minutes. Participants are led by ALICE, a virtual tour guide. The experience is interactive; participants can enable a microphone to speak directly with ALICE, or can communicate with her via keyboard.
ALICE will help the user select the elements that will eventually comprise the Stella Artois Chalice. She will guide the user through the mythical Chalice Factory itself, a stylish realm populated by beautiful workers. She will help the user heat, shape and craft their Chalice. At the conclusion, she will inform the user whether they can take the Chalice home. Ultimately, Stella Artois will bestow thousands of Chalices upon Chalice Factory visitors.
In advance of the Chalice Factory launch, Stella Artois delivered engraved chalices to dozens of Academy Award nominees in the major categories, as well as select influencers associated with the event. A national television spot, titled “Chalice Factory,” premiered during the Academy Awards red carpet and awards broadcasts. The spot can be viewed at www.facebook.com/StellaArtoisUSA.
Both the digital Chalice Factory and the commercial were developed by Mother New York / London.
– more –
“It is our belief that that everyone, whether you’re up for Best Actor or watching the awards program from home, should drink from a specialized glass,” said Alexander Lambrecht, Global Marketing Manager, Stella Artois. “This is an everyday belief in Belgium – each beer in our home country is served in a distinct vessel. Our customers deserve the finest experience when enjoying Stella Artois. A simple glass won’t suffice. They deserve a Chalice.”
Beyond new television and digital programming behind “Chalice Factory,” Stella Artois is conducting a retail promotion across the country that runs through the end of March. On specially-marked 12-packs of Stella Artois, adults can secure a promotional code on the inside of the box that’s redeemable online for a customized, engraved Chalice (offer not valid in Texas).
*No Purchase Necessary. Open to U.S. residents 21+. Game ends at 2:59:59 p.m. CDT on 4/30/12. To play, visit www.stellaartois.com/chalicefactory and follow the online instructions for a chance to win a prize. See Official Rules available at www.stellaartois.com/chalicefactory for complete details. Void where prohibited.
Stella Artois®
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the number one Belgian beer in the world and is present in over 80 countries. Stella Artois® is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois® is best enjoyed served between 3 and 5 degrees Celsius and should be served in the unique Stella Artois® Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager.
David Kringlund Perfects Mix of Personality, Bar Acumen and Showmanship
CARROLLTON, Texas, Feb. 27, 2012 /PRNewswire/ — T.G.I. Friday’s is raising a glass to celebrate David Kringlund from Stureplan, Sweden who was crowned the World’s Greatest Bartender in the 21st annual World Bartender Championship (WBC) in Dallas. David’s knowledge of mixology, crowd-pleasing energy and ability to pour the perfect mixed drink secured the title. More than 8,000 Friday’s bartenders from around the world competed in a series of local and regional events leading up to the final showdown, which pit nine finalists against one another competing for the crown.
(Photo: http://photos.prnewswire.com/prnh/20120227/DA60340-a)
(Photo: http://photos.prnewswire.com/prnh/20120227/DA60340-b)
Along with over 1,000 spectators, multi-platinum recording artist Enrique Iglesias was on site enjoying the thrill of the competition and the skill of Friday’s bartenders as one was crowned and awarded the $10,000 prize. Iglesias was on hand to introduce two new drinks featuring ATLANTICO Rum, available at Friday’s later this year.
“This entire competition has been an exciting challenge and a phenomenal ride,” said David. “Hours of training and preparation paid off not just with this win, but with the total experience that made me feel more a part of the Friday’s family.”
David wasn’t the only one to take home honors. Sir Raminad “Ram” Ong of the Philippines was named T.G.I. Friday’s Fan Favorite. More than 300,000 Friday’s fans cast their vote through the World Bartender Championship website. Making his second appearance in the WBC Finals, Ram has served up that Friday feeling to guests for more than four years.
“We are always impressed by the talent that comes through this competition from all corners of the world,” said Trey Hall, chief marketing officer for T.G.I. Friday’s. “Anyone can learn to mix a good drink, but our bartenders – David in particular – have that extra something that ensures anyone seated around the bar will feel Friday’s infectious energy.”
Friday’s bartenders from 60 countries were represented in this year’s World Bartender Championship. After competing in a variety of skills tests, compulsory and speed rounds, the competition culminated in a freestyle showcase in Dallas. In addition to David and Ram, Top competitors that made it to the finals included:
— Santiago Emeric (Orlando, Fla.)
— Bradley Kaplan (Thornton, Colo.)
— Kristian Mihailin (Las Vegas)
— Lisa Montero (Virginia Beach, Va.)
— Jason Ochoa (Glenview, Ill.)
— Charlie “Chuck” Bailey (London)
— Paul Gil (Santiago, Dominican Republic)
For more information on the World Bartender Championships and updates from Friday’s, consumers can follow the brand on Facebook (http://www.facebook.com/TGIFridays), Twitter @TGIFridays, Pinterest (http://pinterest.com/tgifridayswbc/) and YouTube (http://www.youtube.com/TGIFridays).
About T.G.I. Friday’s
T.G.I. Friday’s restaurants offer authentic American food and exciting drinks in an atmosphere that provides an energizing Friday feeling – any day of the week. Friday’s® guest recognition program, Give Me More Stripes®, rewards our loyal guests with great deals and fun events year-round, creating an engaging customer experience. As the original casual dining restaurant, T.G.I. Friday’s differentiates itself with a unique point of view which promises to exhilarate its guests with the feeling of Friday. T.G.I. Friday’s, which operates more than 900 restaurants in more than 60 countries, is also famous for its knowledgeable and charismatic bartenders, approximately 8,000 of whom compete annually for the title of the “Greatest T.G.I. Friday’s Bartender in the World.” For more information, visit www.fridays.com.
New York City – Flute Bar and Lounge, 40 East 20th Street has gone high-tech with a paperless menu option for viewing wine, signature cocktails and champagne selections.
On Dec. 1st, Flute began offering customers a choice between a traditional paper menu or a wireless computer tablet programmed with the restaurant’s selection of wine, signature cocktails and champagne.
Using the tablets, restaurants can describe each menu item in detail including portions, ingredients, and photos. They can also publicize events and promotions on the tablets, and instantly modify their digital menus to feature specials.
The interactive digital dining experience is made possible through software developed by Maxx Menu of Stamford, CT. Maxx Menu, is a digital media software company and an early mover in the electronic tablet menu market for upscale restaurants. The tablet menu enhances the customer dining experience as well as drive incremental sales to a larger average check size for on-premise operators. President Steve Drew said, “ Out tablets are tasteful and sleek. It offers patrons a personalized and visual, interactive experience, while offering restaurateurs the ultimate in real-time control of presentation, pricing and inventory management.”
Security measures have been built into the software; alarms sound if anyone tries to carry a tablet out the door.
Flute is a cutting edge bar and grill in the Gramercy Park area of New York decorated
with the owner’s collection of original artwork and where every guest has a VIP room
experience. For more information contact Flute at 212.529.7870 or go to www.flutebar.com
Stephon Scott, Trinidad & Tobago Bartender of the Year, takes third at international competition
PORT OF SPAIN, Trinidad (August 31, 2011) – Stephon Scott, Hyatt Regency Trinidad’s youngest bartender and recently crowned Trinidad & Tobago Bartender of the Year, joined bartenders from 34 other countries in New Delhi, India for the 2011 Global Final of the Diageo Reserve World Class Bartender of the Year competition in July. At just 25 years old, Scott was the youngest contender, but his well-developed skills landed him third place in the Latin America and Caribbeandivision.
“We’re proud to have such a talented team member shine on a world stage,” said Russell George, general manager of Hyatt Regency Trinidad. “Stephon works very hard to perfect his craft and we’re happy to be able to support him in his international endeavors.”
Scott qualified for the finals in India after winning at the national level. He was required to make six different cocktails for the six challenges in the competition and of the 422 total drinks concocted, all six of Scott’s were placed in the top 25 overall. In the local qualifier, Stephen’s creation in the Ron Zacapa (a 23 year-old rum) challenge earned him a three-day trip to visit the distillery in Guatemala.
“Even though I’ve always had a passion to entertain with flair bartending, this was my first-ever mixology competition, “stated Scott. “I’ve been able to sharpen my skills while working with a strong, supportive team at Hyatt Regency Trinidad.”
As you know, we do things slowly up here; Laphroaig will never be rushed. But, as it is with our whisky, so it is with our website. It’s extraordinary to think that it has not really changed in over 12 years, so it is getting rather creaky! With the 18th anniversary of The Friends of Laphroaig coming up next year we thought you were long overdue a new website. We will be emailing you in the next week to let you know when the new site will be up and ready for you to explore.
Now, I know from all your many comments how much you like the present site so please rest assured that all the familiar parts you enjoy will still be there. The site is still divided into two parts; the open part that everybody can go to, and of course your private FOL area that can only be entered with your password.
The open part has lots of new features; beautiful new photography and a brand new professionally shot Distillery Tour film, which I hope you will enjoy. Of course your own private site has had a complete overhaul too, incorporating the many suggestions that you have sent in over the years.
But it’s not just your website that we have improved. When we first started emailing you there were only 73,000 Friends of Laphroaig. Now we are approaching half a million Worldwide! It has become impossible to manage such numbers with our old system so the boffins have changed to a new faster one.
This email is the last using our old system. I am advised that the layout of the new email will look slightly different but should get to your inbox perfectly. However – just in case, if you don’t receive an email from me next week please check your junk mail folder. If we did end up in your junk then click on the ‘not junk’ option or add us to your address book to ensure you always receive the emails in the future. As always, if you have any problems just send us an email.
So, the next email from me will be in a nice new template and with a brand new website for you all to enjoy. I’d love to hear what you think of the new site when you have had a look next week feel free to send me an email or for those of you on Facebook or Twitter you can find me at: www.facebook.com/laphroaig and www.twitter.com/laphroaigwhisky
Slàinte,
John Campbell
Distillery Manager
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