Woodford Reserve Room Opens at Fort Knox

The first ever Woodford Reserve branded room has opened at Fort Knox, an Army installation. The room reflects Woodford Reserve's image with copper walls, barrels around and above the bar, and images from the distillery. The goal of The Woodford Reserve Room is to provide a beautiful and comfortable facility for troops to host meetings and social gatherings, as well as to help them gain a greater appreciation for bourbon country and the Woodford Reserve brand.

To further the room's presence, Brown-Forman plans to utilize the talents of Woodford Reserve's Master Distiller, Chris Morris, to offer tastings and to host Morale, Welfare and Recreation (MWR) trips to the distillery throughout the year. The proceeds from the sale of event-specific, commemorative Woodford Reserve engraved bottles will benefit the Army Emergency Relief Fund.

Tullamore DEW Returns Home with New Distillery

William Grant & Sons Ltd., the owner of Tullamore Dew Irish Whiskey, announced it will invest €35 million in a new, state-of-the-art pot still whiskey and malt whiskey distillery in Tullamore town. This investment will bring whiskey production back to the town for the first time since the original distillery closed in 1954.

The new distillery is scheduled to begin construction later this year, subject to planning permission, and will support around 100 construction jobs during the two-year building phase. This investment is prompted by Tullamore Dew's rapid growth, driven largely by increased consumer demand for Irish whiskey in the USA and emerging markets such as Germany, Sweden and Eastern Europe.