CHRIS STAPLETON AND BUFFALO TRACE MASTER DISTILLER HARLEN WHEATLEY INTRODUCE TRAVELLER WHISKEY FULL PROOF

The first line extension from the award-winning brand showcases how the artistry of American whiskey blending can create an approachable whiskey at any proof

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Traveller Whiskey Full Proof: Chris Stapleton and Buffalo Trace Turn Up the Flavor

For bartenders looking to elevate their whiskey program, Traveller Whiskey just got bolder. Grammy-winning singer-songwriter Chris Stapleton and Buffalo Trace Master Distiller Harlen Wheatley have teamed up to unveil Traveller Whiskey Full Proof, a high-impact evolution of the original Blend No. 40. Bottled at 121 proof, this line extension amplifies intensity while preserving the smooth, approachable character that’s made Traveller a fast-growing whiskey brand worldwide.

Whiskey Meets Music: An Artful Collaboration

Much like crafting a song, Stapleton and Wheatley approach blending as an art form rooted in balance, creativity, and experimentation. Curious how far the signature 90-proof Blend No. 40 could be pushed without losing its approachable character, the duo explored different blends and proof adjustments. The breakthrough came during a backstage tasting with Stapleton’s band, where the unanimous decision favored the 121-proof expression — a clear winner that captures Traveller’s easy-sippin’ DNA “turned up a few notches.”

“One night after a show, we had two potential Full Proof contenders backstage…Everyone agreed 121 was the clear winner,” says Stapleton. “It’s the same easy-to-drink DNA, just turned up a few notches. More of a good thing is definitely a good thing.”

Wheatley adds, “Experimenting with proof brought out flavor characteristics that aren’t as apparent in the 90-proof blend. The result is a completely unique offering that every whiskey drinker should try.”

What’s in the Glass

Traveller Whiskey Full Proof keeps the balanced, versatile base of Blend No. 40 while introducing deeper layers of flavor and extended finish:

• Tasting Notes: Caramelized sugar, baking spice, toasted oak, vanilla, warm toffee, and dark fruit.
• Profile: Rich, bold, higher-impact expression that retains the approachable character for sipping neat, on the rocks, or in cocktails.
• Proof: 121 (bolder than the original 90-proof Blend No. 40).

Why Bartenders Should Take Notice

• Elevated Neat and On the Rocks: The higher proof accentuates flavor without overwhelming, making it perfect for premium pours.
• Cocktail Potential: Stapleton’s and Wheatley’s careful crafting allows this whiskey to shine in stirred or spirit-forward cocktails — think upgraded Old Fashioneds, Manhattan twists, or modern highball variations.
• Storytelling Power: Guests love a behind-the-scenes story. From Grammy-winning collaboration to backstage tastings and NASCAR tie-ins, this release gives bartenders a rich narrative to share.

Cultural Credibility and Awards

Traveller has quickly risen to prominence, becoming the Official Whiskey of Major League Baseball in 2025 and appearing in high-profile NASCAR campaigns. Its rapid growth is supported by multiple awards and global expansion — and the Full Proof release continues that momentum, offering bars a conversation-starting, collectible pour.

Availability

Initially released as a limited edition in February 2026, Traveller Whiskey Full Proof is now available nationwide through Sazerac’s distributor network. Suggested retail price: $39.99 / 750ml (local taxes and fees may vary).