Green Tea Shots Top St. Patrick’s Day Cocktail Orders, According to Union OnPrem Insights
St. Patrick’s Day is one of the U.S.’ highest grossing holidays of the year for bars and restaurants and according to OnPrem Insights data from Union—a data-driven hospitality engagement platform—the top “cocktail” ordered is the green tea shot (24%). The popular millennial cocktail is followed by margaritas and Irish car bombs come in third place.
Based on Union’s OnPrem Insights, St. Patrick’s Day is a force in driving on-premise sales, as bar sales more than double in 2022 across the board. It is no surprise that Irish pubs are the top performers on St. Patrick’s Day, as last year’s data showed a 350 percent increase in sales. Traditional bar sales were still up on the holiday last year with a 135 percent increase and restaurants saw sales double.
“We were taken aback by the fact that green tea shots are once again trending and Irish car bombs are in third place for St. Patrick’s Day cocktail orders,” noted Layne Cox, Union’s chief marketing officer. “It was also interesting to see how much restaurants benefit from St. Patrick’s Day. We always knew that bars were crushing it, but we were surprised to see that restaurants’ on-premise alcohol consumption sees a significant uptick as well. With St. Patrick’s Day falling on a Friday this year the festivities will likely last later into the night and bleed into the weekend, so busy bars and restaurants should take all of this into account to be prepared for the rush with a well-stocked bar.”
Looking at Union’s OnPrem Insights report on a regional level, Guinness’ share jumped from seven percent to 24 percent in New York City on St. Patrick’s Day. That was a big jump of more than 16 percent, about three times more than normal.
“The big takeaway here is that New Yorkers like Guinness as a regular drink, but drink it even more so on St. Patrick’s Day, whereas in other cities’ drinkers consider Guinness a special occasion beverage,” noted Layne Cox, Union’s chief marketing officer.
Pretty wild data here…but what is in a Green Tea shot anyway? For those who don’t know, see below!
Green Tea Shot
1/2oz. Jameson
1/2oz. peach schnapps
1/2oz.sweet-and-sour mix
Lemon-lime soda to top
While we will be sitting back enjoying our Guinness this year, data doesn’t lie, so will you be pouring Green Tea Shots this year? Let us know below.
Thanks to Union OnPrem for this great data.
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Green Tea Shots Dominate St. Patrick's Day Cocktail Orders
According to Union's OnPrem Insights data, green tea shots have emerged as the most popular "cocktail" ordered during St. Patrick's Day, accounting for 24% of all orders. This trend has surprised industry insiders, who expected traditional Irish drinks like Guinness and Irish car bombs to dominate the holiday's cocktail menu.
The data also reveals that Irish pubs saw a remarkable 350% increase in sales last year, underscoring the significance of St. Patrick's Day for on-premise establishments. As the holiday falls on a Friday this year, bars and restaurants are expected to see a surge in business that could extend into the weekend.
Regional Differences in Guinness Consumption
The report also highlights regional variations in Guinness consumption. In New York City, Guinness' share of cocktail orders jumped from 7% to 24% on St. Patrick's Day, suggesting that New Yorkers view the iconic Irish stout as a regular drink, rather than a special occasion beverage.
This contrasts with other cities, where Guinness is more commonly seen as a drink reserved for St. Patrick's Day celebrations. The data underscores the importance of understanding local drinking habits and preferences when preparing for the holiday.
