America’s #1 Selling Premium Wine Brand Expands Availability of NA Offering Following Successful Regional Launch
Following a successful limited release earlier this year in select markets, Josh Cellars Non-Alcoholic Sparkling has quickly become the #1 fastest-growing domestic non-alcoholic sparkling.
The broader availability of Josh Cellars’ Non-Alcoholic offering comes at a time when demand for non-alcoholic beverages is skyrocketing. In addition to the emergence of annual cultural moments like Dry January, consumers are actively seeking new ways to balance their drinking habits throughout the year by introducing low or no-alcohol options. Category sales have doubled over the past two years, with non-alcoholic sparkling wines leading the growth — up nearly 60% in the past year alone. This expansion underscores the Josh Cellars brand’s ongoing commitment to delivering premium, great-tasting offerings that meet evolving consumer preferences.
“As leaders in our category, we’re not just looking to follow momentary trends. We want to help shape the future of the beverage industry, and we know that nonalcoholic offerings are part of that future,” said Dan Kleinman, Chief Brand Officer at Deutsch Family Wine & Spirits. “We’re thrilled to be providing the millions of households already choosing Josh Cellars with the same high-quality experience they’ve come to expect from us – just without the buzz.”
Josh Cellars Non-Alcoholic Sparkling is made in the heart of Italy’s Prosecco region by a fifth-generation winemaking team. Boasting vibrant and crisp flavors, this non-alcoholic bubbly tastes just as delicious as the brand’s traditional prosecco — just without the alcohol content. With bright notes of pear, citrus, and green apple and a clean, effervescent finish, this sparkling offering is a versatile pour perfect for everyday celebrations big and small.
Serve Josh Cellars Non-Alcoholic Sparkling chilled on its own or poured into a spritz-inspired mocktail with your favorite fruit garnish. Refreshing and easy to drink, it pairs well with a range of foods — anything from summer salads and seasonal antipasto plates to pasta dishes and pizza.
Josh Cellars Non-Alcoholic Sparkling has an SRP of $17.99. To learn more about this new offering or find where to purchase, visit JoshCellars.com.
With over 6 million households purchasing Josh Cellars, the brand’s Non-Alcoholic Sparkling joins a growing portfolio of award-winning classic varietals and unique innovations — offering a Josh Cellars selection for every moment and every preference.
Josh Cellars Non-Alcoholic Sparkling Hugo Spritz

Ingredients:
- Josh Cellars Non-Alcoholic Sparkling – 4 oz.
- Elderflower Syrup – .5 oz.
- Seltzer – 1 oz.
- 3-4 mint sprigs
- 1 Lemon Slice and a few cranberries for garnish
Method:
- Strip the leaves off one mint sprig. Lightly slap the leaves in the palm of your hand to release the oils, then add to a glass.
- Fill the glass with ice, then add in the Elderflower Syrup, chilled Josh Cellars Non-Alcoholic Sparkling and seltzer. Stir to combine.
- Garnish with lemon, cranberries and mint
Josh Cellars Non-Alcoholic Sparkling Italian Spritz

Ingredients:
- Josh Cellars Non-Alcoholic Sparkling – 3 oz.
- NA Italian Orange Liqueur – 2 oz.
- Sparkling water or club soda – 1 oz.
- Ice for serving
- Orange slice and mint leaves or rosemary sprig for garnish
Method:
- Fill a large wine glass ¾ full with ice.
- Add Josh Cellars Non-Alcoholic Sparkling and NA Italian Orange Liqueur and stir gently to combine
- Top with the sparkling water. Garnish and serve.