Home » Bartending News » Seedlip Celebrates 10 Years with Bold “Yeah, It’s a Drink” Campaign
Rethinking Non-Alcoholic Cocktails as Sophisticated, Flavor-Forward Drinks for Today’s Bar Scene
This November, Seedlip, the pioneer of non-alcoholic spirits, celebrates 10 years of redefining what it means to enjoy a drink. To mark the milestone, the brand is launching its boldest statement yet: “Yeah, It’s a Drink.”
Mindful drinking is on the rise, especially among Gen Z and millennial consumers, and Seedlip is seizing the moment to put non-alcoholic cocktails front and center. Rather than positioning these drinks as an “alternative,” Seedlip is making the case that a non-alcoholic drink can be just as sophisticated, flavorful, and culturally relevant as any alcoholic option.
For bartenders and bar owners, this is an opportunity to elevate your NA program. Non-alcoholic cocktails crafted with Seedlip can now confidently take center stage in happy hours, date nights, and social gatherings, appealing to guests who want choice without compromise.
Directed by Jessica Perrway, the campaign highlights Seedlip’s three signature expressions:
Each flavor is designed to bring depth, balance, and sophistication to non-alcoholic cocktails, making them worthy of inclusion in any bar program.
Nearly half of Americans now live alcohol-free lifestyles (NCSolutions), and Seedlip’s campaign is more than marketing — it’s a cultural statement. “Yeah, It’s a Drink” celebrates connection, choice, and memorable experiences without compromising flavor or style. For bars, it’s a reminder that non-alcoholic cocktails aren’t just optional — they’re essential to meeting evolving guest expectations and expanding your program to a wider audience.
Seedlip Espresso Martini
Ingredients:
Garnish: Three Coffee Beans
Glassware: Coupe
Directions:
Double strain into a coupe glass.
Add Spice 94, cold brew concentrate and simple syrup to a shaker.
Add ice & shake.