Match Your Claws to Your White Claw Cans with This New Nails.INC Set
Here is something different! White Claw has officially entered the beauty space with its first-ever nail polish set. Inspired by your favorite White Claw flavors, the CLAW™Saver Set features an ultra-protective polish formula and the new CLAW™Saver, a tool designed to prevent your nails from chipping when you open a can of White Claw.
Brown-Forman announced that that it has reached an agreement to sell its Finlandia vodka brand to Coca-Cola HBC AG for $220 million, subject to the customary closing process. The purchase is expected to close in the second half of the 2023 calendar year.
“Finlandia has played an important role in the global growth of Brown-Forman. Since the brand originally joined our portfolio in 2000, many talented individuals have worked hard to bring Finlandia vodka to the world, and I thank them for their dedication,” said Lawson Whiting, President and Chief Executive Officer, Brown-Forman Corporation. “We believe Coca-Cola HBC is well-suited to support Finlandia’s future growth and look forward to watching the continued evolution of the brand in their capable hands.”
“We are excited and privileged to become the new home for Finlandia vodka. This unique opportunity for us will support our mixability strategy with our core Non-Alcoholic Ready-To-Drink portfolio and sharpen our focus on the strategically important on-premise channel. We are already developing strong plans to take Finlandia to the next level by accelerating and leveraging the brand’s current momentum,” said Zoran Bogdanovic, Chief Executive Officer, Coca-Cola HBC AG. “Lastly, I would like to welcome the Finlandia team to the Coca-Cola HBC family and look forward to great successes.”
Brown-Forman has managed the shape and contents of its portfolio over the last decade and a half through developing, acquiring, and divesting various businesses and brands. The company acquired Finlandia from Altia Corp. (predecessor to the current production partner Anora Group Plc) in multiple phases, obtaining full ownership in 2004.
We are interested to see how this comes to life and how Coca-Cola uses this for their RTD’s!
Monaco’s Hard Lemonade line will become the Official Hard Lemonade of UFC and the Official Canned Vodka Cocktail of UFC, providing the brand with a deep level of integration into key UFC assets, including live events and broadcast features in select U.S.-based Pay-Per-Views, and prominent branding inside the world-famous Octagon®.
UFC® AND MONACO® COCKTAILS ANNOUNCE U.S. MARKETING PARTNERSHIP
Monaco branding will also have a presence within the Octagon during the upcoming 31st season of The Ultimate Fighter, the most anticipated in the show’s history, as it makes its debut on ESPN and features former UFC featherweight and lightweight champion Conor McGregor and No. 5 ranked lightweight contender Michael Chandler as coaches.
Monaco and UFC will also collaborate on original content that will be distributed through UFC’s popular digital and social channels, which reach more than 230 million users worldwide. Additionally, the agreement provides for an annual Brand Ambassador fund that will bring the partnership to life through appearances, content, and creative campaigns with UFC athletes.
“We’re proud to welcome Monaco Cocktails as an official UFC partner,” said Grant Norris-Jones, UFC Senior Vice President, Global Partnerships. “Customer demand for ready-to-drink beverages continues grow, and UFC, with a median fan age of 36, the youngest among major sports in the U.S., UFC is in the best position to help our alcohol and spirits partners reach those consumers.”
“We’re thrilled to invite the incredible fans behind UFC into the world of Monaco Cocktails and amp up the audience’s energy through our best-selling canned cocktails,” said Don Deubler, CEO of Atomic Brands, parent company to Monaco Cocktails. “As an official partner of UFC, we’re honored to be a part of an organization that has revolutionized the fan experience. UFC and Monaco Cocktails are aligned in shaking things up for our audience – we’re excited about our joint commitment to better the consumer experience through our partnership.”
Monaco Cocktails, which was established in 2012, are real cocktails completely malt-free, featuring real spirits to offer a crisper finish with a kick. Monaco created a Hard Lemonade line, their remix of a timeless classic to serve up bold, delicious flavors that embody the taste of summer: crisp lemonade, juicy peach and fresh strawberry. With two shots of vodka in every can at 9% ABV, Monaco Hard Lemonade quickly became an instant crowd-pleaser, known as the ultimate canned cocktail for bold consumers looking for high energy moments.
Monaco Cocktails partnership with UFC will debut May 1, ahead of highly anticipated events such as UFC® 288: STERLING VS. CEJUDO on May 6 and the 11th Annual UFC International Fight Week in Las Vegas in July, where Monaco will have significant presence. These events will mark the beginning various combined activations throughout the year.
Monaco Hard Lemonades are currently available at convenience stores nationwide for $2.50-2.99/12oz can.
