Tres Generaciones® Celebrates 50 Years of Tequila-Making Legacy
Tres Generaciones®, a premium tequila brand rooted in the spirit of perseverance, has unveiled its 50th Anniversary Añejo, the third bottle in the brand's Legacy Edition Series. This special release celebrates the brand's 50-year history and the Sauza family's 150 years of tequila-making tradition.
To commemorate this milestone, Tres Generaciones has launched Familia Tres, a talent collective of world-renowned musicians, artists, and tastemakers who embody the brand's 'Fail Twice, Get Up Tres' mantra. The collective, spearheaded by singer-songwriter Victoria Monét, each tell their stories within the brand's 'GENERACIONES' content hub.
