Tequila Don Julio Brings Modern Mexican Culture to a National Stage with ‘A Summer of Mexicana’

As Música Mexicana continues to rise, Sony Music Latin artists joins Tequila Don Julio in spotlighting the Mexican creatives behind the art

Mexican culture is making its global mark as seen in the meteoric rise of Música Mexicana which has become one of Spotify’s most popular genres with 47% growth in streams globally over the last year alone. To help keep la fuerza of Mexico alive this summer, Tequila Don Julio is introducing ‘A Summer of Mexicana‘ to celebrate and spotlight inspiring Mexican creatives who live Por Amor. Tequila Don Julio will bring modern Mexico to the mainstage through a summer concert series in partnership with Sony Music Latin artists including award-winning singer-songwriter Christian Nodal as well as performances on Jimmy Kimmel’s Summer Stage and an in-app Spotify program that will encourage further shareability of this growing genre.

Kicking off in May, Tequila Don Julio is bringing ‘A Summer of Mexicana’ to life through a series of immersive experiences including:

‘A Summer of Mexicana’ Tour: Mexican artists have influenced the music industry as Música Mexicana has become one of the most popular genres among mainstream listeners. Tequila Don Julio and Sony Music Latin artists are coming together for a private concert series this summer featuring some of Sony Music Latin artists hottest musicians who are taking over the charts – making stops in Houston featuring celebrated singer-songwriter Christian Nodal, Los Angeles, and a stop in Chicago during the Sueños Music Festival.

Jimmy Kimmel Live Concert Series: To further showcase the beauty of Música Mexicana and the Latin genre as a whole, Tequila Don Julio will highlight breakthrough musicians on Jimmy Kimmel Live’s Concert Series, starting with a performance from Christian Nodal followed by talented artists throughout the summer.
Personalized Playlists: Spotify, the world’s #1 streaming platform, and Tequila Don Julio are bringing Música Mexicana to the center of summer celebrations with personalized playlists custom created according to each listeners preferred vibes. With Latin music now the 4^th biggest collection of genres on Spotify, there’s something for everyone – whether lounging poolside or celebrating a night out with your crew.
‘A Summer of Mexicana’ Artist Edition: Tequila Don Julio Blanco and Tequila Don Julio Reposado take center stage as Mexican illustrator Dia Pacheco has teamed up with the brand to release the ‘A Summer of Mexicana’ Artist Edition available just in time for Cinco de Mayo and through the summer season. Each carefully drawn box design showcases vibrant symbols of Mexico reminiscent of Pacheco’s own experience growing up in the colorful town of Merida, Yucatán.
Just as Founder Don Julio González followed his heart over his head and made every choice for his love of land, agave, community and exceptional tequila, Tequila Don Julio continues to keep this sentiment alive and uphold these same values today. To continue to uplift those who live Por Amor, the Tequila Don Julio Fund is partnering with charity organizations at each concert stop in Houston, Chicago and Los Angeles to support communities of emerging creatives beginning with The Houston Art Alliance, a local arts and culture organization whose principal work is to implement the City of Houston’s vision, values, and goals for its arts grantmaking and civic art investments. A grand total of $500K will be donated to national and local charities throughout the summer leading up to Mexican Independence Day on September 16^th. To learn more about the Tequila Don Julio Fund visit DonJulio.com/fund.