The Chalice Factory: Stella Artois Opens a Digital Experience
Stella Artois has introduced The Chalice Factory, a digital experience that allows participants to create their own Stella Artois Chalice, the iconic vessel that the brand is known for. This stylish digital experience lets users immerse themselves in a mythical factory setting, where they can design and craft their own personalized Chalice.
The Chalice Factory enables thousands of participants to earn a specially-crafted Chalice of their own, as Stella Artois aims to share the unique heritage and craftsmanship behind their signature glassware. This digital experience offers an engaging and interactive way for consumers to connect with the Stella Artois brand and its iconic Chalice.
T.G.I. Friday's® Celebrates 21st World Bartender® Champion
T.G.I. Friday's® has announced the winner of the 21st World Bartender® Championship. The competition, which showcases the skill and creativity of the best bartenders from around the globe, is a testament to the brand's commitment to exceptional cocktail preparation and service.
The champion's victory is a proud moment for T.G.I. Friday's®, as it highlights the brand's dedication to cultivating a talented pool of bartenders who can deliver an unparalleled guest experience. This achievement solidifies T.G.I. Friday's® position as a leader in the restaurant and bar industry, renowned for its exceptional mixology and hospitality.
