Laphroiag

As you know, we do things slowly up here; Laphroaig will never be rushed. But, as it is with our whisky, so it is with our website. It’s extraordinary to think that it has not really changed in over 12 years, so it is getting rather creaky! With the 18th anniversary of The Friends of Laphroaig coming up next year we thought you were long overdue a new website. We will be emailing you in the next week to let you know when the new site will be up and ready for you to explore.

Now, I know from all your many comments how much you like the present site so please rest assured that all the familiar parts you enjoy will still be there. The site is still divided into two parts; the open part that everybody can go to, and of course your private FOL area that can only be entered with your password.

The open part has lots of new features; beautiful new photography and a brand new professionally shot Distillery Tour film, which I hope you will enjoy. Of course your own private site has had a complete overhaul too, incorporating the many suggestions that you have sent in over the years.

But it’s not just your website that we have improved. When we first started emailing you there were only 73,000 Friends of Laphroaig. Now we are approaching half a million Worldwide! It has become impossible to manage such numbers with our old system so the boffins have changed to a new faster one.

This email is the last using our old system. I am advised that the layout of the new email will look slightly different but should get to your inbox perfectly. However – just in case, if you don’t receive an email from me next week please check your junk mail folder. If we did end up in your junk then click on the ‘not junk’ option or add us to your address book to ensure you always receive the emails in the future. As always, if you have any problems just send us an email.

So, the next email from me will be in a nice new template and with a brand new website for you all to enjoy. I’d love to hear what you think of the new site when you have had a look next week feel free to send me an email or for those of you on Facebook or Twitter you can find me at: www.facebook.com/laphroaig and www.twitter.com/laphroaigwhisky

Slàinte,

John Campbell
Distillery Manager