Sailor Jerry Rum Exposes America’s Tipping Habits!

To Celebrate Bartender Appreciation Day, Iconic Spiced Rum Raises a Glass to Bartenders by Revealing Americans’ Tipping Habits in New Survey

NEW YORK, December 1, 2011 – – December 9 is Bartender Appreciation Day (www.bartendersday.com) and, to celebrate the hard work and graft of bartenders across the country, Sailor Jerry, the iconic spiced Rum, has commissioned a survey to gauge the tipping habits of Americans, revealing some very interesting facts. The survey, conducted online by Harris Interactive on behalf of Sailor Jerry Rum from November 18-22, 2011 among 2,078 adults aged 21 and older, found that the majority of Americans (76%) value a good bartender more than a trendy or stylish décor in a bar, reflecting the important role bartenders play in today’s society.

As the holiday season approaches, bartenders are gearing up for their busiest time of the year and to commemorate the contributions made by bartenders across the country, Sailor Jerry conducted the survey to coincide with the first ever Bartender Appreciation Day on December 9. The survey’s findings included:

· The majority of Americans think a bartender is more important than the décor: 76% of U.S. adults agree that a good bartender is more important than how trendy or stylish the décor of the bar is, showing how crucial the role of a bartender is to a customer’s experience.

· Americans are good tippers: 74% of U.S. adults who drink or visit bars tip a bartender 15% or more, reflecting America’s reputation as a nation of tippers. Perhaps unsurprisingly, 74% of U.S. adults also believe that the better they tip, the better service they will receive.

· The South has the best tippers, while residents of the Northeast are the stingiest: Those who live in the South and drink or visit bars (23%) are significantly more likely to tip a bartender over 20%, than those who live in the Northeast (13%).

· Tipping is Sexy: 63% of U.S. female adults find people who leave good tips for bartenders more appealing, while 60% of U.S. men do.

· Being a good tipper can be a dating deal breaker: 44% of U.S. adults agree that they would never go out on another date with a person if they did not tip the bartender. Of this, women lead the pack, with 51% saying they would not go on another date, which was significantly higher than the 37% of men who agreed.

· Young People are more likely to be higher tippers: Of all U.S. adults, those between the ages of 21-34 (34%) are significantly more likely to tip over 20% than those aged 35-44 (20%), 45-54 (10%) and those aged 55+ (7%).

“Bartenders serve a hugely important role in society, and we want to encourage Americans to take the time to appreciate that.” said Daniel Deephouse, Brand Manager for Sailor Jerry Rum. “Bartenders can be friends, confidants and pillars of the community and, as the survey says, their expertise can help hugely improve the experience of being in a bar. The time between Thanksgiving and New Years Eve is the busiest time for bartenders and with that in mind, on December 9th, we hope to see people across America digging a little deeper to show their appreciation!”

In addition to staging a series of events across the country on December 9 to celebrate bartenders, Sailor Jerry is also running an online contest, where bartenders are encouraged to amass virtual tips from customers for the chance to win a cash prize.

For more information, visit www.bartendersday.com.