SAY HEYA! TO THE IRISH EXIT
The Dead Rabbit Announces New Concept Debuting This Fall in New York’s Moynihan Train Hall
As part of continued expansion for the world’s most awarded pub, Managing Partner Jack McGarry and The Dead Rabbit team announce the debut of a new concept, The Irish Exit, to open this fall at Moynihan Train Hall. The contemporary, all-day Irish pub experience will focus on exceptional service designed for those on the go, weaving together modern Irish drinks, food, culture, and hospitality. Serving as the centerpiece for the Moynihan Food Hall, The Irish Exit will be a beacon for travelers, offering an escapist experience for quick transit pints, after-work cocktails, or a neighborhood meet-up. As a flip on the term traditionally associated with leaving without goodbyes, The Dead Rabbit redefines the “Irish exit” as a gateway to introduce customers to the spirit of Ireland during their journey–combining authentic Irish heritage with a quick wit.
“As with all of our brands and concepts, The Irish Exit is rooted in an invitation to experience modern Ireland in genuine, fun, and irreverent ways,” says McGarry. “Transit hubs lend themselves to simple and accessible venues, and there’s an opportunity and demand for a compelling new concept that does this in a thoughtful way through Irish hospitality.”
The 216-seat Moynihan Train Hall outpost will be the first for The Irish Exit, with additional airport and transit center locations in development for 2024 and beyond. The menu will feature an exceptional bar program with Irish-made beer, spirits, and cocktails curated by Beverage Director Aidan Bowie and Director of Irish Whiskey Mark McLaughlin. Guests can expect the Irish Coffee the team is beloved for; a robust selection of aged and unaged Irish spirits and whiskey; domestic beers and expertly poured Guinness; boilermakers; frozen drinks; and more. Expeditious and warm service comes by way of Director of Operations Laura Torres, and sounds will be curated by Music Director Liam Craig. Guests enjoying the food halls’ existing purveyors can do so throughout The Irish Exit’s space. Quick service components like QR code menu and ordering integration further the seamless experience for a quick stop-in or a linger.
As with all of The Dead Rabbit’s creative and branding endeavors, Crown Creative is tasked with bringing the concept and vision to life, pulling inspiration fitting for the locale, like classic travel and transportation signage and iconography; retro train departure clapper boards; a palate of colors from Smoked White and Rust to Emerald Isle and Dark Ruby Red; and playful slogans like “Always Make an Entrance,” “Come for a Drink Stay for the Journey,” and “A Pint of Plain for the Train.”
The Irish Exit at Moynihan Train Hall is located at 421 8th Avenue, New York, NY–the transportation hub for passengers arriving daily by Amtrak and LIRR–and open from 10am until midnight, daily.
Photo Credit: Nicholas Lee Ruiz