Seedlip Celebrates 10 Years with Bold “Yeah, It’s a Drink” Campaign
Rethinking Non-Alcoholic Cocktails as Sophisticated, Flavor-Forward Drinks for Today’s Bar Scene This November, Seedlip, the pioneer of non-alcoholic spirits, celebrates 10 years of redefining what it means to enjoy a drink. To mark the milestone, the brand is launching its boldest statement yet: “Yeah, It’s a Drink.” Redefining the Non-Alcoholic Category Mindful drinking is on […]
WOODFORD RESERVE ELEVATES HOLIDAY SEASON
Designed by Markarian’s Alexandra O’Neill Woodford Reserve is dressing up the backbar for the holidays with its 2025 Holiday Bottle—this year featuring artwork by fashion designer Alexandra O’Neill, founder of luxury label Markarian. It’s the first time Woodford has tapped a fashion designer for the annual release, and the result is festive without being loud—very […]
BUCHANAN’S GREEN SEAL BLENDED SCOTCH WHISKY
A RARE LUXURY WHISKY PULSING WITH RITMO A bold new Scotch expression for a bold generation of bartenders Buchanan’s has officially turned up the volume with its newest innovation: Green Seal Blended Scotch Whisky, a vibrant, tropically spiced whisky crafted for a generation that celebrates culture, connection, and rhythm—both in the glass and on the […]
Mijenta Explores Mexico’s Agave Heartlands with Maestra Selection No. 2

Tequila Crafted from Agaves from All Five States in the Denomination of Origin A Blend of Five Terroirs. One Masterfully Crafted Tequila. For bartenders who thrive on storytelling in every sip, Mijenta’s newest release is a love letter to Mexico’s agave landscapes. Introducing Maestra Selection No. 2, a bold and rare expression that dives deep […]
Kahlúa and Dunkin’ Join Forces for a Creamy New Classic
Two beverage powerhouses — Kahlúa, the iconic coffee liqueur brand, and Dunkin’, America’s go-to for coffee and donuts — have officially teamed up to launch a brand-new indulgent innovation: Kahlúa Dunkin’ Caramel Swirl Cream Liqueur. This launch marks Kahlúa’s biggest investment to date in the cream liqueur category and represents Dunkin’s first-ever venture into alcohol. […]
TRES GENERACIONES® INTRODUCES LIMITED EDITION, PRESTIGE TEQUILA CRAFTED WITH ORIGINAL 1973 AÑEJO RECIPE

Tres Generaciones® Celebrates its 50th Anniversary and 150 Years of Tequila-Making from Three Generations of the Sauza Family and One of the Great Houses of Tequila
UNCLE NEAREST IS NOW THE LARGEST GRANDE CHAMPAGNE VINEYARD OWNER IN COGNAC
UNCLE NEAREST IS NOW THE LARGEST GRANDE CHAMPAGNE VINEYARD OWNER IN COGNAC The Super Premium Whiskey Brand Makes History with the Purchase of Historic Property Built in 1669 by the Lord Mayor of Cognac, Which Houses 40 Percent of the Most Highly Coveted Cru in the City of Cognac Uncle Nearest, the most-awarded Bourbon and […]
THE GLEN GRANT DEVOTION 70-YEAR-OLD SELLS FOR $101,300 AT AUCTION
THE GLEN GRANT DEVOTION 70-YEAR-OLD SELLS FOR £81,250 ($101,300 USD) AT AUCTION WITH PROCEEDS TO BENEFIT THE ROYAL SCOTTISH FORESTRY SOCIETY Sotheby’s has completed the sale of the first of the seven total decanters, each one-of-a-kind, and housing an exquisite 70-year-old single malt whisky, the oldest release from The Glen Grant distillery. […]
Is Grappa the Next Hot Spirit?
Is Grappa the Next Hot Spirit? What’s the next hot spirit to steal the minds and hearts of American consumers? There’s a good chance it will be Grappa, the spirit distilled from grape skins and seeds after wine fermentation. Grappa is as versatile as it is delicious — and as resonate with the […]
Brad Pitt launches The Gardener Gin at the Carlton during the 2023 Cannes Film Festival
Brad Pitt has entered the spirits industry chat with his launch of The Gardener Gin! Brad, the Perrin Family and Tom Nichol announced the launch of The Gardener Gin, which will be officially presented at the Carlton during the 2023 Cannes Film Festival. To celebrate the reopening of this famous French Riviera hotel, the iconic […]