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TRES GENERACIONES® INTRODUCES LIMITED EDITION, PRESTIGE TEQUILA CRAFTED WITH ORIGINAL 1973 AÑEJO RECIPE

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TRES GENERACIONES® INTRODUCES 50TH ANNIVERSARY LIMITED EDITION, PRESTIGE TEQUILA CRAFTED WITH ORIGINAL 1973 AÑEJO RECIPE

 

Tres Generaciones® Celebrates its 50th Anniversary and 150 Years of Tequila-Making from Three Generations of the Sauza Family and One of the Great Houses of Tequila

 

Tres Generaciones®, a premium tequila rooted in the spirit of perseverance, today unveiled its 50th Anniversary Añejo, the third bottle in the brand’s Legacy Edition Series of tequilas. The new liquid is a unique expression paying homage to Don Francisco Javier Sauza’s original recipe, which he crafted 50 years ago to create a tequila masterpiece celebrating three generations of distilling at La Perseverancia distillery.

 

Today, the brand celebrates its genesis with the 2023 Tres Generaciones® Añejo using the very same recipe of Don Francisco’s legendary tequila, which is rumored to be the first Añejo tequila ever produced. The 50th Anniversary Añejo is displayed in a limited edition, green ceramic bottle inspired by the Dons’ original 1973 decanter that put tequila on the world stage with other premium spirits of the era.

 

The 50th Anniversary Edition marks the brand’s debut of prestige tequila. This Añejo tequila starts with 100% Blue Weber Agave, which is slow roasted in masonry ovens, tahona crushed, double distilled in copper pot stills, and then patiently aged fourteen months in seven-year-old American White Oak barrels. These barrels are specially selected and treated with an in-house charring process to enhance the essence and craftmanship of this rare release. The result is a deep amber 45% ABV Añejo that is ultra-smooth with warmth and slight smokiness in each sip.

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Tres Generaciones 50th Anniversary Añejo

 

“The 50th Anniversary Edition represents the long-standing expertise that is unique to Tres and the three Dons who shaped tequila as we know it today,” said Rashidi Hodari, managing director of global tequila at Beam Suntory. “We’ll mark the brand’s 50 years by celebrating everything that the Sauza family worked so hard to accomplish, while also carrying on their legacy by championing the same spirit of perseverance in future generations.”

 

The brand’s 50th Anniversary Edition is a tribute to the Dons’ determined ethos, which Tres continues to celebrate alongside the trailblazers of today. To commemorate this milestone, Tres recently launched Familia Tres, a talent collective of world-renowned musicians, artists and tastemakers who embody the brand’s ‘Fail Twice, Get Up Tres’ mantra. The collective, spearheaded by singer-songwriter Victoria Monét, each tell their stories within the brand’s ‘GENERACIONES’ content hub.

 

Tres Generaciones® 50th Anniversary Edition is now available in limited quantities nationwide for a suggested retail price of $199.99 for a 750ml bottle. To learn more about Tres Generaciones® Tequila, visit www.tresgeneraciones.com and follow the brand on Instagram @TresGenTequila. For more about Familia Tres, please visit GeneracionesbyTres.com.

 

TRES GENERACIONES® 50TH ANNIVERSARY LIMITED EDITION TASTING NOTES, 45% ABV:

APPEARANCE: Deep amber
AROMA: Top note of cooked agave and charred wood, giving a slight smoky note, followed by notes of vanilla, caramel, and red apples.
PALATE: Medium bodied, highly complex and well-balanced. Notes of cooked agave, sweet vanilla, caramel, apples, almonds, slight smoke, and well-defined tannins.
FINISH: Long and smooth with subtle warmth.

 

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Tres Generaciones 50th Anniversary Añejo

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UNCLE NEAREST IS NOW THE LARGEST GRANDE CHAMPAGNE VINEYARD OWNER IN COGNAC

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UNCLE NEAREST IS NOW THE LARGEST GRANDE CHAMPAGNE VINEYARD OWNER IN COGNAC

The Super Premium Whiskey Brand Makes History with the Purchase of Historic Property Built in 1669 by the Lord Mayor of Cognac, Which Houses 40 Percent of the Most Highly Coveted Cru in the City of Cognac

 

Uncle Nearest, the most-awarded Bourbon and American Whiskey company of 2019, 2020, 2021 and 2022, has proudly secured ownership of Domaine Saint Martin. Nestled along the scenic Charente River in the city of Cognac, France, this esteemed estate traces its lineage back over 350 years, first to the Lord Mayor of Cognac, Philippe Fé de Ségeville, and subsequently to various cognac-making luminaries including the Martell family, its four-generation custodian.

 

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Portion of Domaine Saint Martin, now owned by a French subsidiary of Uncle Nearest, Inc.

 

Encompassing over 100 acres with Charente River frontage and a unique island, the property adjoins a significant cooperage, expansive cellars, and a distillery. Furthermore, its 50 acres dedicated to Grande Champagne vineyards make it Cognac city’s crown jewel. To be labeled Cognac, the spirit must be exclusively produced in the Cognac region of France, which comprises six distinct crus. The Grande Champagne cru stands out as the most sought-after.

“The Uncle Nearest brand thrives on its profound story of love, honor, respect, and heritage. Our mission in Cognac echoes this essence,” remarked Fawn Weaver, Uncle Nearest Founder and CEO.

Throughout the past year, Weaver and her team, involving key spirits industry figures, have delved deep into Cognac’s roots, extracting groundbreaking insights which she believes will captivate global audiences.

“Our brand strategy pivots from the norm. We are unveiling a short film first at several film festivals, then launching the brand,” teased Weaver, hinting at an exploration of Cognac’s history that surpasses even Uncle Nearest‘s meticulous research standards. Similar to The Story of Nearest Green, this cinematic portrayal of Cognac’s ascent across America, Europe, and Asia will be narrated by award-winning actor Jeffrey Wright, with filming commencing this Spring.

Spirits industry stalwart, Adrian Parker, takes the helm as president of this new venture, which is owned by Uncle Nearest, Inc., but will not share the same brand name. He is flanked by seasoned spirits professionals Brielle Caruso, who serves as Chief Marketing Officer, and Chauncey Hamlett from The Formulation Group, who heads innovation.

“Under Fawn’s guidance and innovative approach, the Uncle Nearest team has created a playbook for independent spirits that has never before been seen,” said Adrian Parker. “In four years, they have grown Nearest Green Distillery to the seventh most visited distillery in the world. While there recently, I observed cars backed up for 1.5 miles each way trying to get in, with more than 14,000 visiting that weekend. The Uncle Nearest team went from distribution in one state to all 50 states in less than two years and their sales now rank them in the top 10 of all ultra-premium American whiskey companies, the only independent company in that ranking.”

Parker, Caruso, Hamlett, and the Cognac team are entrusted with expanding upon Uncle Nearest‘s success blueprint. The strategic roadmap, according to Weaver, entailed exhaustive historical research as the foundation, collaborating with a globally renowned artist to amplify the story, assembling a top-tier team that is finely attuned to the discerning Cognac consumer’s desires, and then securing a well-known historic property as provenance.

While more will be unveiled in 2024, Weaver has invited her vast community on Instagram to join her and the Uncle Nearest team on this exhilarating journey as they seek to prove lightning in a bottle can strike twice.

 

The Glen Grant Devotion | Bartender.com

THE GLEN GRANT DEVOTION 70-YEAR-OLD SELLS FOR $101,300 AT AUCTION

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THE GLEN GRANT DEVOTION 70-YEAR-OLD SELLS FOR £81,250 ($101,300 USD) AT AUCTION WITH PROCEEDS TO BENEFIT THE ROYAL SCOTTISH FORESTRY SOCIETY

 

Sotheby’s has completed the sale of the first of the seven total decanters, each one-of-a-kind, and housing an exquisite 70-year-old single malt whisky, the oldest release from The Glen Grant distillery.

 

The Glen Grant Devotion scaled | Bartender.com

The Glen Grant Devotion

 

The Glen Grant Distillery and Sotheby’s announced the sale of The Glen Grant Devotion Decanter Number One for £81,250 ($101.3k). Proceeds from the auction will be donated to the Royal Scottish Forestry Society, in support of the preservation of local woodland within the Speyside area. This auction, in partnership with Sotheby’s, is the first of its kind for The Glen Grant distillery.

 

The Glen Grant Devotion is an exquisite 70-year-old single malt whisky, inspired by the remarkable reign of Her Majesty Queen Elizabeth II, and a tribute to her seventy years of resolute service and lifelong devotion. The Glen Grant Devotion Decanter Number One is the first of seven one-of-a-kind decanters presented in a sculptural masterpiece. Each unique piece represents one decade of Queen Elizabeth II’s reign and of exquisite whisky maturation and has been created through the combined talents of Master Distiller Dennis Malcolm OBE and the distillery team, award-winning craftsman John Galvin and hot glass master Brodie Nairn of GLASSTORM.

“This record-breaking sale of the oldest whisky ever released from the distillery has marked a pinnacle moment for The Glen Grant,” said Samantha Leotta, Global Director of Scotch Whisky at Campari Group. “It is a true testament to the skill and mastery of all those who contributed to this historic release, from The Glen Grant’s founding to today. We are incredibly grateful to the successful bidder for this meaningful contribution to the Royal Scottish Forestry Society, which will be used to replant and restore woodland in Speyside.”

 

Speaking on behalf of the Royal Scottish Forestry Society, President Wilma Harper said: “We are absolutely delighted at the success of the auction. The funds will be used to create a new native woodland on the burn beside the Glen Grant distillery, creating a direct link back to the 1876 passion of James “The Major” Grant in protecting the banks of the Back Burn and sustaining the quality of its water. We are grateful to The Glen Grant for this support for our Society, of which Her Majesty Queen Elizabeth II was the patron, in its continuing work nurturing future generations of foresters, passing knowledge and craftsmanship on to future generations.”

 

Jonny Fowle, Global Head of Spirits, Sotheby’s, said: “This result propels The Glen Grant into the highest level of collectability at a value that only very few distilleries have previously achieved.”

 

The remaining six decanters will be made available for sale within USA and Asia. Prices are available upon request from October 2023.

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St-Germain x June Ambrose Avant Garden Kit

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St-Germain x June Ambrose Avant Garden Kit

 

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There is no chicer summer celebration than a garden party and if you’re unsure where to start in planning the perfect event, St-Germain has partnered with acclaimed creative director and designer June Ambrose to curate the Avant Garden Party Kit!

Available for $250, the kit features everything needed to plan your Avant Garden Party, a fresh new take on the traditional (and often stuffy) affair with unexpected and personalized design elements. A titan in the fashion industry, June knows all about curating a specific look and vibe while also letting personal style shine through. She has selected items from her favorite Black- and women-owned brands to create the perfect starter kit to build on for all your summer celebrations.

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June who is an award-winning creative director, costume designer, and entrepreneur who has built a career creating culture-shifting moments through fashion and style, also has some personalized hosting tips to help your readers transform their summer get-togethers into an Avant Garden Party, including:

  • Curating great food + cocktail menu: create a menu that your guest will love and match the energy of the event, like adding St~Germain Elderflower Liqueur to your cocktail to elevate the taste and experience throughout the party. Create a garnish station with the Ikebana Vase with Cooper Flower Frog Inserts so your guests can add some additional color and taste to their cocktails.
  • Create your playlist in advance: consider the flow of the event in which you should place certain songs in different spots within the playlist to keep energy moving throughout.
  • Don’t overcomplicate things: make your food items ahead of time and pre-batch cocktails in a St~Germain Carafe so all you have to do is set up. Add your hors d’oeuvres to the Filtrum Home Abstract Wooden Block and place in the fridge so once guests arrive, you have something for them to graze on.
  • Add personal touches: small and unique touches from playlists to handwritten menus will allow the event to be memorable. Adding pops of color to your tablescape will really help it come alive. This can come from some of the kit items including the mint green Estelle Colored Wine Glasses, the lavender Madame de La Maison Napkins, or even in your outfit!
  • Curate your guest list: invite a diverse and eclectic crowd of people which helps encourage great conversation and connection with guests that might not have anything in common.
  • Wear what you want to your events: dress in something that makes you feel comfortable but also appropriate for the event – consider bright colors and vibrant patterns, it’ll show your guest that you’re ready to have fun.

 

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PURCHASE AVANT GARDEN KIT HERE

 

 

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Is Grappa the Next Hot Spirit?

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Is Grappa the Next Hot Spirit?

 

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What’s the next hot spirit to steal the minds and hearts of American consumers? There’s a good chance it will be Grappa, the spirit distilled from grape skins and seeds after wine fermentation. Grappa is as versatile as it is delicious — and as resonate with the values of today’s drinker as with people who enjoyed it generations ago.

Grappa begins with pomace or the grape skins, seeds and other materials left at the end of the winemaking process. Though any grape can be used, Moscato, Barolo and Brunello are among the most common varieties selected by Italian master distillers. The pomace is carefully heated to produce steam, which captures both the alcohol and aromatic compounds that remain. Once it’s been distilled, the Grappa is diluted with pure water and filtered at low temperature to remove any impurities. Grappa is a GI (Geographical Indication) according to EU Regulation 2019/787 and must be produced entirely within the Italian territory from grapes exclusively growing in Italy.

 

Grappa is a very versatile product. It can be monovarietal or made with several types of grape leftovers mixed together. It can be unaged or aged and flavored or unflavored depending on the Master Distiller’s goals.

When it comes time to drink it, Grappa shows its versatility again. It’s very common to serve Grappa on its own in a chalice, tulip or balloon glass. Serve unaged Grappa slightly chilled (47˚F if possible) and aged Grappa at cool room temperature (around 60˚F). Fill the glass only one-quarter full and let it sit for 10 to 15 minutes to allow the aromas time to develop.

In addition, the complex flavor of Grappa makes it an intriguing addition to cocktails. The VE.N.TO is the first Grappa-based drink recognized by the International Bartenders Association The spirit is blended with lemon, honey and chamomile cordial and can also be combined with an egg white.

For a different spin on an old favorite, try using Grappa in place of the traditional spirit in a classic cocktail, such as a bloody Mary, mojito, tequila sunrise or whiskey sour.

When discussing Grappa with consumers, pique their interest with its impressive pedigree and the fact that it’s a sustainable product. By giving a second life to grape pomace, Italian farmers put this material back to its highest and best use, a critical component of the circular economy. Using a byproduct saves energy and water and keeps a higher percentage of the grape pomace out of landfills, where it emits methane and other greenhouse gases.

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Watch for this historic yet modern spirit to begin showing up on more menus and new requests from cocktail lovers drawn to its rich flavors and meaningful story. Learn more about Grappa at www.hellograppa.com.

Hello Grappa! is an informational and promotional campaign for Grappa GI. The project is promoted by AssoDistil and cofunded by the European Union under Regulation 1144/2014 for the promotional of agricultural products. It is a three-year project (February 2020-August 2023) that includes educational and promotional events in the United States.

 

AssoDistil, the National Association of Ethanol and Spirits Producers, founded in 1946, represents today over 95% of the Italian production of spirits and ethyl alcohol from agricultural raw materials. AssoDistil’s general scope is to promote and protect the interests of the associated companies as well as the whole category.

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Brad Pitt launches The Gardener Gin at the Carlton during the 2023 Cannes Film Festival

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Brad Pitt has entered the spirits industry chat with his launch of The Gardener Gin!  Brad, the Perrin Family and Tom Nichol announced the launch of The Gardener Gin, which will be officially presented at the Carlton during the 2023 Cannes Film Festival.

To celebrate the reopening of this famous French Riviera hotel, the iconic “Secret Garden” cocktail has been created by its bartenders in collaboration with the gin legend ,Tom Nichol, one of the world’s pre-eminent Master Distiller. Radiating the French Riviera spirit around the world, The Gardener Gin celebrates an incomparable Night & Day art-de-vivre that the exceptional Cannes Festival has embodied for over half a century.

The Gardener Carlton Secret Garden Cocktail PHOTO CREDIT Serge Chapuis 1 scaled | Bartender.com

After amassing over 40 years of experience in the art of making gin – he forged his name at Tanqueray where he perfected his craft and received Lifetime Achievement Award from the Gin Guild in 2015 – Tom Nichol decided to create the ultimate London Dry Gin that he has always dreamed of. Like a rare organic grand cru, with a unique, intense taste, The Gardener Gin is a return to the classic, combining both purity of flavor and elegance thanks to the exceptional quality of its fresh citruses. Made from wheat in copper stills, the gin rests upon a canvas of juniper, licorice, angelica and coriander. It is a melding of lush greens and brilliant golds, laced through with an unconventional blend of both fresh and dry citruses – pink grapefruit, bright lemon and the yin and yang of sweet and bitter orange from Cap d’Antibes area.

Matthieu Perrin (co-founder): “The light of the French Riviera is a lifeblood. Here, in this place blessed by the gods, the earth is tended by The Gardener. The Gardener works in harmony with the shifts of the season, the exchange of warmth and cold, the pleasures of living well. With the wisdom of experience, the gift of intuition, the whim of experimentation, The Gardener builds a recipe that combines the mystery of nature with the pleasure of knowledge. The Gardener tends earth, time, all the while guarding a way of life that exists nowhere else in the world.”

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From Christian Dior and Brigitte Bardot to Grace Kelly and The Rolling Stones, the French Riviera is a place dreamers and artists have sought for centuries. Its citrus groves and honeysuckle hedges have called to Picasso; its gentle hills to Cézanne; its regal cypresses to Van Gogh; its fairytale forests to Matisse. Over many long afternoons and evenings spent sharing in the abundance of the land, the Famille Perrin and Brad Pitt birthed an idea. An endeavor to create a mirror of the French Riviera – to bottle up its very essence so that the world, too, might experience its beauty. Within those moments of conviviality, they dreamed up a spirit that could convey the light, aromas and flavors of the land. Instinctively, they knew it must be a gin, a spirit with the rare ability to translate terroir. A gin of the French Riviera, The Gardener would encapsulate the art-de-vivre – the art of living – in this special place. Each an expert of their craft, the Perrins and Brad sought an equal who could bring their vision to life. In Tom Nichol, somebody with the same commitment to quality without compromise, they observed a shared pursuit of beauty. With this triptych of creators, The Gardener was born of a mutual love of the French Riviera and all its art de vivre.

Will you be trying this new Gin!?  Let us know!

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