The Naked Bartender® Prefers His Drinks All Natural

After Grueling Competition, Carlo Romero Wins Hearts of Hostesses Everywhere and Earns the Title of Stirrings Naked Bartender

NEW YORK, June 25 /PRNewswire/ — Today, Stirrings, the line of all-natural mixers and bar ingredients, has found their man.  After a grueling finalist search all across the country in search for the country’s most “naked,” all-natural men and an all-out Stirrings Naked Bartender competition yesterday in New York, Stirrings has tapped Carlo Romero of San Diego, CA, as the official Stirrings Naked Bartender, a brand ambassador and official bartender who embraces the brand’s simple, fresh lifestyle and will tour the country helping Stirrings consumers serve simply better cocktails in the coming year.

During the Stirrings Naked Bartender competition, which happened yesterday at the Time Warner Center in New York, a panel of no-nonsense judges, including Celia Chen, Founder & Editor of Notes on a Party, and Joaquin Simo, a bartender at the ultra-chic New York City lounge, whittled down the competition. Six Naked Bartender hopefuls were scored on their creative and classic cocktail creation, a judges’ challenging Q&A and on-the-spot consumer questions.  But at the end of the day it was Carlo who won over the judges and the hearts of hostesses everywhere.

“We wanted to bring our lifestyle to life and demonstrate that Stirrings’ ever-growing portfolio makes it simple to create all-natural, world-class drinks,” said Jody Samuels Ike, Senior Brand Manager, Diageo Cocktails.  “The Naked Bartender will be the voice of the brand, spreading the word that better ingredients make better cocktails and that drinking and serving responsibly is simply better.”

“I’m extremely excited to tour the country on behalf of Stirrings as the Naked Bartender,” said Carlo Romero.  “My lifestyle is all about serving the best natural ingredients so I’m excited to encourage my fans to embrace the all-natural lifestyle as well.”

Consumers who miss out on The Naked Bartender event can still participate in all of the all-natural excitement.  Fans can visit Stirrings.com and the Stirrings Facebook page to view recipes, photos and video messages directly from The Naked Bartender.  In fall, 2010, the Naked Bartender also will tour the states, conducting cocktail demos and encouraging consumers to celebrate the all-natural lifestyle with Stirrings.