MillerCoors Wants You To Have A Safe Holiday Season
This holiday season, MillerCoors remains dedicated to preventing drunk driving through several alcohol responsibility programs and partnerships that offer alternative transportation for those celebrating across the country, particularly on New Year’s Eve. You will find a release with further information at the bottom of this email.
Under its Great Beer, Great Responsibility platform, MillerCoors believes drunk driving is completely preventable and is offering the following to ensure consumers get home safely:
· Miller Lite Free Rides™ offers free rides on public transportation during key holidays, including New Year’s Eve, in cities across the country such as Minneapolis, Chicago, Denver, Milwaukee and Madison, among others. The program has provided more than 1.8 million free rides since its inception 22 years ago.
· 1-800-TAXICAB, a national taxi dispatch service and a MillerCoors partner, is a toll free number that people can use to be automatically connected with a local-area taxi company, no matter where they are in the country.
· Cab Vouchers are being offered in more than 85 markets to help encourage consumers to choose alternative transportation rather than drive under the influence. These discounts are offered under the MillerCoors platform, You Hold The Key, Never Drive Drunk™.
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